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SBD/9/Sponsorships Advertising Marketing
FOOT LOCKER TO SPONSOR MILLION DOLLAR THREE POINT SHOT
Published November 9, 1994
Foot Locker has announced plans to sponsor the "Foot Locker Million Dollar Shot" live on TNT during the NBA All-Star weekend in Phoenix, February 10-12. TNT will help promote the "One Million Dollar Shot," which will allow "one lucky fan" to attempt the shot from the three point line. Turner Sports Network Sales Exec VP Mark Mariani said the shot is "high drama": "It will add to our telecast and at the same time will be helping one of our key NBA advertisers build their business" (Foot Locker).