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AMERICAN EGG BOARD SIGNS UP BOOMER AND GABRIELLE REECE
Published November 9, 1994
The American Egg Board has signed up Jets Quarterback Boomer Esiason and pro beach volleyball player/supermodel Gabrielle Reese to push eggs as part of a healthy, balanced diet. The $1.2M campaign is designed to dispel cholesterol myths and misinformation about eggs. Aronow & Pollock is coordinating Esiason's participation through Jefferson Slack of F.A.M.E. Reece's participation is being coordinated by Jane Kachmer Management (Aronow & Pollock).