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SBD/9/Sponsorships Advertising Marketing
AMERICAN EGG BOARD SIGNS UP BOOMER AND GABRIELLE REECE
Published November 9, 1994
The American Egg Board has signed up Jets Quarterback Boomer Esiason and pro beach volleyball player/supermodel Gabrielle Reese to push eggs as part of a healthy, balanced diet. The $1.2M campaign is designed to dispel cholesterol myths and misinformation about eggs. Aronow & Pollock is coordinating Esiason's participation through Jefferson Slack of F.A.M.E. Reece's participation is being coordinated by Jane Kachmer Management (Aronow & Pollock).