SBD/9/Sponsorships Advertising Marketing

AMERICAN EGG BOARD SIGNS UP BOOMER AND GABRIELLE REECE

     The American Egg Board has signed up Jets Quarterback Boomer
Esiason and pro beach volleyball player/supermodel Gabrielle
Reese to push eggs as part of a healthy, balanced diet.  The
$1.2M campaign is designed to dispel cholesterol myths and
misinformation about eggs.  Aronow & Pollock is coordinating
Esiason's participation through Jefferson Slack of F.A.M.E.
Reece's participation is being coordinated by Jane Kachmer
Management (Aronow & Pollock).
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