Cowboys Going Back To Cali For Camp NFL Jets Hire New GM, Coach Jets' Johnson To Begin Coach, GM Searches Jets Officially Fire Rex Ryan, John Idzik Geno Smith To Endorse NY20 Water Brand NFL Jets Nix Paper Tix, Introduce Rewards Jets Conduct Focus Group To Gauge Fan Experience Did The Jets Pull Out Of "Draft Day" Role? NFL Giants, Jets Settle American Dream Dispute NFL Jets Restructure Season-Ticket Prices
Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
AMERICAN EGG BOARD SIGNS UP BOOMER AND GABRIELLE REECE
Published November 9, 1994
The American Egg Board has signed up Jets Quarterback Boomer Esiason and pro beach volleyball player/supermodel Gabrielle Reese to push eggs as part of a healthy, balanced diet. The $1.2M campaign is designed to dispel cholesterol myths and misinformation about eggs. Aronow & Pollock is coordinating Esiason's participation through Jefferson Slack of F.A.M.E. Reece's participation is being coordinated by Jane Kachmer Management (Aronow & Pollock).