SBD/9/Sponsorships Advertising Marketing

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  • AMERICAN EGG BOARD SIGNS UP BOOMER AND GABRIELLE REECE

         The American Egg Board has signed up Jets Quarterback Boomer
    Esiason and pro beach volleyball player/supermodel Gabrielle
    Reese to push eggs as part of a healthy, balanced diet.  The
    $1.2M campaign is designed to dispel cholesterol myths and
    misinformation about eggs.  Aronow & Pollock is coordinating
    Esiason's participation through Jefferson Slack of F.A.M.E.
    Reece's participation is being coordinated by Jane Kachmer
    Management (Aronow & Pollock).
    

    Print | Tags: New York Jets
  • COCA-COLA'S NEW ADS TO STRESS "LESS-SWEET" TASTE

         Coca-Cola is "injecting new fizz into the cola wars by
    stressing Coke's less-sweet taste in a significant multimillion-
    dollar" ad campaign on Spanish language TV.  It's likely to be
    introduced "sometime soon in a mainstream-market, English-
    language version."  The Spanish-language ad features comedian
    Jerry Lewis as a "refreshment guru."  Jesse Meyers, editor and
    publisher of BEVERAGE DIGEST, said that this new ad may be Coca-
    Cola's attempt to "head off any potential incursion Pepsi Max
    would make," if Pepsi introduces the new cola within the next
    year.  Pepsi Max is a cola that is less sweet than regular pepsi
    but sweeter than Diet Pepsi.  Pepsi already sells the product in
    Canada and Europe (Stuart Elliott, N.Y. TIMES, 11/9).
         COLLEGE COLA WARS:  In Chicago, Kenneth Clark examines the
    cola wars on college campuses, and notes the recent exclusivity
    deals both Coca-Cola and Pepsi have signed sith universities:
    "The growing eagerness to grant Coke or Pepsi campus monopolies
    in return for cash is an outgrowth of the increased demand for
    public funds for health and crime programs versus education"
    (CHICAGO TRIBUNE, 11/9).
    

    Print | Tags: Coca-Cola, PepsiCo
  • CORPORATE REPORTS ROLL IN: RAWLINGS, SPORT SUPPLY

         RAWLINGS:  Rawlings Sporting Goods Co. announced results for
    the eight months ending August 31.  Rawlings completed a
    transition period, changing its fiscal year to end August 31.
    The transition period also reflects six months when Rawlings was
    a division of Figgie International and two months when it was a
    stand alone company.  Rawlings President & CEO Carl Shields said
    that '95 pre-season baseball equipment orders "continue to be
    strong" (Rawlings).  Rawlings said pro forma net earnings
    declined 4% for the 8-month transition period that ended August
    31 (ST. LOUIS POST-DISPATCH, 11/9).
         SPORT SUPPLY:  Sport Supply Group Inc. said it is
    "comfortable" with analysts projections of a 33% increase in
    earnings and a 20% increase in revenue for 1995.  Sport Supply is
    a direct-mail marketer and manufacturer of sports-related
    equipment (WALL STREET JOURNAL, 11/9).
    

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  • FOOT LOCKER TO SPONSOR MILLION DOLLAR THREE POINT SHOT

         Foot Locker has announced plans to sponsor the "Foot Locker
    Million Dollar Shot" live on TNT during the NBA All-Star weekend
    in Phoenix, February 10-12.  TNT will help promote the "One
    Million Dollar Shot," which will allow "one lucky fan" to attempt
    the shot from the three point line.  Turner Sports Network Sales
    Exec VP Mark Mariani said the shot is "high drama": "It will add
    to our telecast and at the same time will be helping one of our
    key NBA advertisers build their business" (Foot Locker).
    

    Print | Tags: Foot Locker/Venator Group, NBA, TBS/TNT, Time Warner
  • FRENCH'S MUSTARD RELISHES A CHANCE TO SPONSOR USA BASEBALL

         French's mustard has reached an agreement to serve as an
    official sponsor of USA Baseball.  Throughout '95 and '96,
    French's will support the sponsorship with a variety of
    promotional and account-driven merchandising.  A major element of
    French's sponsorship is the "Youth Baseball Family of the Year,"
    which will honor families in all 50 states who have displayed
    enthusiastic support toward youth baseball (French's).
    

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  • INDOOR SOCCER LEAGUE SIGNS PALACE SPORTS TO SELL SPONSORSHIP

         The Continental Indoor Soccer League (CISL) announced that
    Palace Sports and Entertainment (PSE) will represent the league
    in corporate sponsorship sales.  Pistons Owner Bill Davidson is
    the Managing Partner at PSE, which is an "outgrowth" of his other
    sports holdings, The Palace at Auburn Hills and the Pistons.  PSE
    also includes the CISL Detroit Neon, IHL Vipers and the Pine Knob
    Amphitheater.  The CISL claims the Neon "set the standard" for
    marketing pro soccer in the U.S. in '94, when it set a CISL
    record with nearly $1M in corporate sponsorship sales.  PSE
    President Tom Wilson:  "We welcome the challenge to sell
    sponsorships for one of the fastest growing and aggressive
    leagues in the country. It has a strong ownership base, and as
    one of the league's teams, we feel the CISL has a solid future,
    one we plan to enhance even further" (CISL).
    

    Print | Tags: Detroit Pistons, Palace Sports & Entertainment, Wilson Sporting Goods
  • MARKETPLACE ROUND-UP

         Vintage sports memorabilia, including two O.J. Simpson
    pieces, will be included in the November 19-20 Grand Slam Live
    Auction.  The "top lot" in the auction is a game-used Shoeless
    Joe Jackson bat....Fila stock rose one point as third quarter
    earnings revealed net income and revenues up 29% ("Nightly
    Business Report," PBS, 1/8).... "Entertainment Tonight" previewed
    Sports Illustrated's 40th anniversary photo edition, to be
    released tomorrow ("ET," 11/8).
    

    Print | Tags: Fila USA, Sports Illustrated, Time Warner
  • MORE ON GEORGE FOREMAN'S BOOST IN MARKETABILITY

         "Entertainment Tonight's" Mary Hart profiled George
    Foreman's reinforced marketability after last weekend's winning
    fight:  "At 45, Foreman is not exactly a poster child for
    Generation X, but now he's on his on his way to becoming
    advertising's hottest superstar."  SPORTS ILLUSTRATED's Mark
    Mulvoy: "Right now, as we speak, there are ten companies lined up
    to give him millions of dollars to endorse their products."
    Foreman's only national endorsement right now is Meineke.
    Meineke CEO Ron Smythe: "Who would have believed that the
    heavyweight champion of the world would be our sports person?"
    Agent David Burns:  "I could see him becoming equal to [Muhammed]
    Ali, as almost a permanent sports celebrity" ("ET," 11/8).
    Foreman told ESPN Radio yesterday that a match against Mike Tyson
    sounds "real spicy" ("SportsCenter," ESPN, 11/8).  In Houston,
    Greg Hassell notes that Foreman has received "at least 200 phone
    calls since the fight offering deals for endorsements and
    motivational speeches."  Foreman's lawyer, Henry Holmes,
    estimates Foreman will make about $6M from endorsements and
    another $2M in speaking fees "each year."  Holmes also noted that
    there are offers to appear on many TV shows as well as an offer
    to make an autobiographical movie.  Prior to the fight, Foreman
    signed a deal with Random House to author an autobiography.  The
    contract contained a $100,000 bonus if he regained the title
    (HOUSTON CHRONICLE, 11/9).
    

    Print | Tags: ESPN, Sports Illustrated, Time Warner, Walt Disney
  • SUN APPAREL'S X-PRO JEANS LINE SIGNS LUIS TIANT, JOE GREENE

         Sun Apparel, a leading jeanswear manufacturer, announced the
    signing of representation agreements with former NFL great Joe
    Greene and Red Sox ace Luis Tiant for the newly launched X-PRO
    jeans brand.  Both will appear in the brand's ad campaign slated
    to debut in March '95 in men's sports and lifestyle publications.
    X-PRO targets men over 40, an expanding demographic segment (X-
    PRO).
    

    Print | Tags: Boston Red Sox, NFL
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