Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
The Atlanta Chamber of Commerce began its campaign to raise $10 million from local businesses for the $50 million Centennial Olympic Park. The Chamber has already received about $6 million in cash commitments from 15 companies, and Chamber President Gerald Bartels hopes to bring in even more than $10 million. Bartels: "This is the opportunity for companies who have been waiting to be asked to make a commitment but not at the level of major sponsorship." Dan Graveline, a leader of the park effort, said they have begun land acquisition which will cost about $31M, and F. Duane Ackermon, President of BellSouth Telecommunications and another leader of the park campaign, "hopes to bank all contributions by January to prevent a cash flow crunch" (Melissa Turner, ATLANTA CONSTITUTION, 11/9).
The Colorado Sports Council, local organizers for the U.S. Olympic Festival-'95, have signed on Sedona Springs Mountain Water as a gold patron and the Colorado Lottery as a Silver Patron for next summer's Festival in Boulder, Colorado Springs, and Denver. Sedona Springs will be the official water supplier for USOF-'95, and Colorado Lottery will be the official distributor of the ticket and event guide. Both will play a role in the Torch Run, which involves carrying the USOF-'95 torch through Colorado's communities across the state (USOF).