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HERE COMES MIKE! NASHVILLE SOUNDS EXCITED ABOUT JORDAN
Published November 9, 1994
Nashville Sounds President Larry Schmittou spoke on the impending arrival of Michael Jordan to the White Sox' AAA affiliate. Schmittou said attendance should "swell," but that ticket prices will remain the same. Nike will film Jordan in a Sounds uniform on November 14 for its upcoming promotional campaign. Schmittou: "You can't buy that type of advertising" (Tom Wood, Nashville TENNESSEAN, 11/8).