SBD/8/Sports Media

PERELMAN TAKEOVER OF CBS SEEN AS HIGHLY UNLIKELY

     Industry analysts yesterday said they were skeptical about
the possibility of a merger involving New World Communications
Head Ron Perelman and CBS.  Duff & Phelps' James Goss said a
Perelman takeover of CBS was "unlikely": "I would find it
surprising if Perelman would be a buyer because he just
structured his involvement in New World by aligning stations with
Fox" (N.Y. POST, 11/8).
     MORE NETWORK SHUFFLE:  Upon reports that Cablevision and
Time Warner were considering a joint venture, Stanbdard & Poor's
Ratings Group placed Time Warner's debt on "CreditWatch."
Cablevision serves about 1.3 million subscribers in New York
(WALL STREET JOURNAL, 11/8)....In Atlanta, Charles Haddad writes
that Ted Turner must become a "mega-media company" and purchase a
network: "If Turner Broadcasting is not one of those mega-media
companies, it could become a has-been.  And Turner wants to play
only if he is among the best.  Otherwise, he's cashing out"
(ATLANTA CONSTITUTION, 11/8)....
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