SBD/8/Sports Media


     Final bids for at least a five-year TV deal for Wimbledon
will be made in New York today and Wednesday, with a decision
expected next week.  The scouting report favors incumbents NBC
and HBO.  For Fox to win the tournament, it will have to outbid a
$25M combined bid by NBC and HBO.  The Fox bid would have to be
in excess of $30M (Rudy Martzke, USA TODAY, 11/8)...The SEC has
extended its agreement with Jefferson-Pilot Sports for the
syndicated television rights to broadcast SEC Football and Men's
Basketball through the 2000-2001 academic year (SEC)....Rupert
Murdoch's News Corp. will be "hit" by Fox's $20M first quarter
losses.  Prudential Bache media analyst Mike Mangan said that
Fox's "aggressive but strategic" bid for the NFL can be
attributed for the quarter losses (WASHINGTON TIMES,
11/8)....Creative Artists Agency Multimedia Chief Bob Kavner is
interviewed in ELECTRONIC MEDIA on "Plotting the Dawn of the
Interactive Age."  Kavner:  "We're in a period of restructuring
industry definitions, and history will look back at this time as
part of the process of people beginning to develop an
understanding of the opportunities that will develop over the
next 20 years" (ELECTRONIC MEDIA, 11/7 issue).
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