'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson Stewart To Grace NASCAR Video Game Cover ATP Inks Michelob Ultra Deal In U.S.
SBD/8/Sponsorships Advertising Marketing
NASCAR SPONSORSHIP NEWS
Published November 8, 1994
A new 3-year sponsorship agreement between Fina and Moroso Racing will permit the team a full schedule NASCAR Busch Series campaign in '95, before advancing to the Winston Cup Series the following two seasons....Busch Series driver Kenny Wallace and the Filmar Racing Fords will be sponsored for the remainder of the series season by Red Dog, a new premium beer produced by Plank Road Brewery -- A Miller Brewing subsidiary....Ford Motor Credit Company announced recently that in '95 it will continue to sponsor the Ford Credit/Red Carpet Lease Fords fielded by Akins/Sutton Motorsports....Duron Pains & Wallcoverings will become the primary sponsor on the Busch Series Chevrolets that team owner Barry Owen fields for driver Mike Wallace. ....The Budget Gourmet has announced it will continue as the primary sponsor for KEL Racing, which fields Busch Series cars for driver Hason Keller....All Pro Auto Parts/Bumper-to-Bumper will sponsor the Davison Racing team on the Busch Series for the last three events of '94. The team fields cars for driver Pat Davison (NASCAR NEWS, 10/26-11/9 issue).