Jordan, Federer U.S. Open Chat Boosts Sales Jordan Talks Federer Shoe Collaboration UA Battles Nike Supremacy With Durant Deal Under Armour Makes Big Offer To Durant Rory, Tiger Promote New Nike Irons On "Tonight Show" Report: SI Used Ad Friendliness In Layoffs App Review: FanNation For iPhone Arizona Unveils New Nike Hoops Uniforms Aldridge Finds Endorsements Despite Small Market Nike Bothered By FSU Coach's Son Wearing Rival's Gear
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SBD/8/Sponsorships Advertising Marketing
Published November 8, 1994
Motorola's Wireless Sports Channel participated in the "Field of Dreams" event in L.A. to raise funds for children and women "at risk," and underprivileged children (Motorola)....Nike's stock rose 1 7/8 to 61 1/2 after Goldman Sachs added the athletic-shoe maker to its buy list (USA TODAY, 11/8)....SPORTS ILLUSTRATED FOR KIDS will introduce "The Everything You Want to Know About Sports Encyclopedia," on CD- ROM, the magazine's first-ever multimedia release, this week at retail outlets nationwide (SI For Kids)....Kelly Russell Studios Inc., the leading creator of fine art sports collectibles, unveiled a new line of racing sports collectibles. Four drivers and their sponsors have signed with Kelly Russell: Richard Petty (STP), Mark Martin (Valvoline), Morgan Shepherd (Citgo) and Ted Musgrave (Family Channel) (Kelly Russell)....CNN's Kelly Arena examined radio advertising growth this year. Radio Advertising Bureau Pres & CEO Gary Fries says radio ads are the "leading barometer for all" advertising since radio is based on local spending trends ("Moneyline," CNN, 11/7).