SBD/8/Sponsorships Advertising Marketing


     Motorola's Wireless Sports Channel participated in the
"Field of Dreams" event in L.A. to raise funds for children and
women "at risk," and underprivileged children
(Motorola)....Nike's stock rose 1 7/8 to 61 1/2 after Goldman
Sachs added the athletic-shoe maker to its buy list (USA TODAY,
11/8)....SPORTS ILLUSTRATED FOR KIDS will introduce "The
Everything You Want to Know About Sports Encyclopedia," on CD-
ROM, the magazine's first-ever multimedia release, this week at
retail outlets nationwide (SI For Kids)....Kelly Russell Studios
Inc., the leading creator of fine art sports collectibles,
unveiled a new line of racing sports collectibles.  Four drivers
and their sponsors have signed with Kelly Russell:  Richard Petty
(STP), Mark Martin (Valvoline), Morgan Shepherd (Citgo) and Ted
Musgrave (Family Channel) (Kelly Russell)....CNN's Kelly Arena
examined radio advertising growth this year.  Radio Advertising
Bureau Pres & CEO Gary Fries says radio ads are the "leading
barometer for all" advertising since radio is based on local
spending trends ("Moneyline," CNN, 11/7).
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Related Topics:

Motorola, Nike, Sports Illustrated

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