SBD/8/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Motorola's Wireless Sports Channel participated in the
"Field of Dreams" event in L.A. to raise funds for children and
women "at risk," and underprivileged children
(Motorola)....Nike's stock rose 1 7/8 to 61 1/2 after Goldman
Sachs added the athletic-shoe maker to its buy list (USA TODAY,
11/8)....SPORTS ILLUSTRATED FOR KIDS will introduce "The
Everything You Want to Know About Sports Encyclopedia," on CD-
ROM, the magazine's first-ever multimedia release, this week at
retail outlets nationwide (SI For Kids)....Kelly Russell Studios
Inc., the leading creator of fine art sports collectibles,
unveiled a new line of racing sports collectibles.  Four drivers
and their sponsors have signed with Kelly Russell:  Richard Petty
(STP), Mark Martin (Valvoline), Morgan Shepherd (Citgo) and Ted
Musgrave (Family Channel) (Kelly Russell)....CNN's Kelly Arena
examined radio advertising growth this year.  Radio Advertising
Bureau Pres & CEO Gary Fries says radio ads are the "leading
barometer for all" advertising since radio is based on local
spending trends ("Moneyline," CNN, 11/7).
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