Adidas Struggling In U.S. Market Nike Leaving Snowboarding, Freeskiing Industry Nike Revenue Up In Q1 Jon Jones Claims Brawl Cost Him Nike Deal Nike Re-Affirms Commitment To Hope Solo Nike Addresses Terminated Sponsorships LeBron Banner Could Go Back Up On Building Nike-Under Armour Rivalry Growing EA Drops Ray Rice From Madden Game Numerous Retailers Pulling Ray Rice Gear
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SBD/8/Sponsorships Advertising Marketing
Published November 8, 1994
Motorola's Wireless Sports Channel participated in the "Field of Dreams" event in L.A. to raise funds for children and women "at risk," and underprivileged children (Motorola)....Nike's stock rose 1 7/8 to 61 1/2 after Goldman Sachs added the athletic-shoe maker to its buy list (USA TODAY, 11/8)....SPORTS ILLUSTRATED FOR KIDS will introduce "The Everything You Want to Know About Sports Encyclopedia," on CD- ROM, the magazine's first-ever multimedia release, this week at retail outlets nationwide (SI For Kids)....Kelly Russell Studios Inc., the leading creator of fine art sports collectibles, unveiled a new line of racing sports collectibles. Four drivers and their sponsors have signed with Kelly Russell: Richard Petty (STP), Mark Martin (Valvoline), Morgan Shepherd (Citgo) and Ted Musgrave (Family Channel) (Kelly Russell)....CNN's Kelly Arena examined radio advertising growth this year. Radio Advertising Bureau Pres & CEO Gary Fries says radio ads are the "leading barometer for all" advertising since radio is based on local spending trends ("Moneyline," CNN, 11/7).