Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State TWC Could Seek Record Fee For Dodgers RSN Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets
SBD/8/Sponsorships Advertising Marketing
Published November 8, 1994
Motorola's Wireless Sports Channel participated in the "Field of Dreams" event in L.A. to raise funds for children and women "at risk," and underprivileged children (Motorola)....Nike's stock rose 1 7/8 to 61 1/2 after Goldman Sachs added the athletic-shoe maker to its buy list (USA TODAY, 11/8)....SPORTS ILLUSTRATED FOR KIDS will introduce "The Everything You Want to Know About Sports Encyclopedia," on CD- ROM, the magazine's first-ever multimedia release, this week at retail outlets nationwide (SI For Kids)....Kelly Russell Studios Inc., the leading creator of fine art sports collectibles, unveiled a new line of racing sports collectibles. Four drivers and their sponsors have signed with Kelly Russell: Richard Petty (STP), Mark Martin (Valvoline), Morgan Shepherd (Citgo) and Ted Musgrave (Family Channel) (Kelly Russell)....CNN's Kelly Arena examined radio advertising growth this year. Radio Advertising Bureau Pres & CEO Gary Fries says radio ads are the "leading barometer for all" advertising since radio is based on local spending trends ("Moneyline," CNN, 11/7).