Nike Files Flurry Of Tech Patent LeBron Happy With Latest SI Award Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign SI Names LeBron Sportsperson Of The Year Abdul-Jabbar, Brown, Russell To Be Honored By SI Adidas, Under Armour Inch Closer To Nike Westbrook Being Groomed By Jordan Brand Ronaldo Signs Lifetime Deal With Nike Nike's Boston Effort Heavy On Celts' Thomas
SBD/8/Sponsorships Advertising Marketing
Published November 8, 1994
Motorola's Wireless Sports Channel participated in the "Field of Dreams" event in L.A. to raise funds for children and women "at risk," and underprivileged children (Motorola)....Nike's stock rose 1 7/8 to 61 1/2 after Goldman Sachs added the athletic-shoe maker to its buy list (USA TODAY, 11/8)....SPORTS ILLUSTRATED FOR KIDS will introduce "The Everything You Want to Know About Sports Encyclopedia," on CD- ROM, the magazine's first-ever multimedia release, this week at retail outlets nationwide (SI For Kids)....Kelly Russell Studios Inc., the leading creator of fine art sports collectibles, unveiled a new line of racing sports collectibles. Four drivers and their sponsors have signed with Kelly Russell: Richard Petty (STP), Mark Martin (Valvoline), Morgan Shepherd (Citgo) and Ted Musgrave (Family Channel) (Kelly Russell)....CNN's Kelly Arena examined radio advertising growth this year. Radio Advertising Bureau Pres & CEO Gary Fries says radio ads are the "leading barometer for all" advertising since radio is based on local spending trends ("Moneyline," CNN, 11/7).