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SBD/8/Sponsorships Advertising Marketing
DORNA USA EXPANDS INTO COLLEGE MARKET WITH THREE SCHOOLS
Published November 8, 1994
Three NCAA basketball programs have signed on to use Dorna's AdTime signage system: DePaul, at the Rosemont Horizon; Wake Forest, at the Lawrence Joel Coliseum; and the Univ. of Hawaii -- not only for basketball, but baseball and volleyball as well. AdTime will also be on display during three network tournament telecasts during the upcoming college basketball season: The Great Eight Tournament at The Palace at Auburn Hills; the Wooden Classic in Anaheim; and the Seven-Up Classic at the Alamodome (Dorna).