Sportfund, a new venture capital fund sponsored by the CFL
Players Association, will be introduced at the Hockey Hall of
Fame in Toronto tomorrow.  The fund, which has been secretly
planned for six months, will allow Canadians to become involved
in investing in sports-related industries throughout the country,
and could also raise as much as $100M in its first year of
operation.  Sportfund's Advisory Council includes Franco Harris,
and Hockey Hall of Famers Darryl Sittler and Brad Park, and will
be headed by Joel Albin, a former VP at the Bank of Montreal.
Sources say he has "arranged for the CFL Players Association to
sponsor his fund."  Investors will "be able to put in $5,000 a
year, which will be eligible for the registered retirement
savings plan."  The fund will be "designed to invest in small
businesses in Canadian sports and fitness industries, such as
apparel and equipment manufactures."  The CFLPA could earn as
much as $400,000 a year for being involved in Sportfund (Marty
York, TORONTO GLOBE & MAIL, 11/8).

     Three NCAA basketball programs have signed on to use Dorna's
AdTime signage system:  DePaul, at the Rosemont Horizon; Wake
Forest, at the Lawrence Joel Coliseum; and the Univ. of Hawaii --
 not only for basketball, but baseball and volleyball as well.
AdTime will also be on display during three network tournament
telecasts during the upcoming college basketball season:  The
Great Eight Tournament at The Palace at Auburn Hills; the Wooden
Classic in Anaheim; and the Seven-Up Classic at the Alamodome
(Dorna).

     Motorola's Wireless Sports Channel participated in the
"Field of Dreams" event in L.A. to raise funds for children and
women "at risk," and underprivileged children
(Motorola)....Nike's stock rose 1 7/8 to 61 1/2 after Goldman
Sachs added the athletic-shoe maker to its buy list (USA TODAY,
11/8)....SPORTS ILLUSTRATED FOR KIDS will introduce "The
Everything You Want to Know About Sports Encyclopedia," on CD-
ROM, the magazine's first-ever multimedia release, this week at
retail outlets nationwide (SI For Kids)....Kelly Russell Studios
Inc., the leading creator of fine art sports collectibles,
unveiled a new line of racing sports collectibles.  Four drivers
and their sponsors have signed with Kelly Russell:  Richard Petty
(STP), Mark Martin (Valvoline), Morgan Shepherd (Citgo) and Ted
Musgrave (Family Channel) (Kelly Russell)....CNN's Kelly Arena
examined radio advertising growth this year.  Radio Advertising
Bureau Pres & CEO Gary Fries says radio ads are the "leading
barometer for all" advertising since radio is based on local
spending trends ("Moneyline," CNN, 11/7).

     A new 3-year sponsorship agreement between Fina and Moroso
Racing will permit the team a full schedule NASCAR Busch Series
campaign in '95, before advancing to the Winston Cup Series the
following two seasons....Busch Series driver Kenny Wallace and
the Filmar Racing Fords will be sponsored for the remainder of
the series season by Red Dog, a new premium beer produced by
Plank Road Brewery -- A Miller Brewing subsidiary....Ford Motor
Credit Company announced recently that in '95 it will continue to
sponsor the Ford Credit/Red Carpet Lease Fords fielded by
Akins/Sutton Motorsports....Duron Pains & Wallcoverings will
become the primary sponsor on the Busch Series Chevrolets that
team owner Barry Owen fields for driver Mike Wallace. ....The
Budget Gourmet has announced it will continue as the primary
sponsor for KEL Racing, which fields Busch Series cars for driver
Hason Keller....All Pro Auto Parts/Bumper-to-Bumper will sponsor
the Davison Racing team on the Busch Series for the last three
events of '94.  The team fields cars for driver Pat Davison
(NASCAR NEWS, 10/26-11/9 issue).

     Southwest Airlines, a major Sharks sponsor, will fly the
IHL's Kansas City Blades to San Jose today for an exhibition game
at the San Jose Arena in which they will take on the Minnesota
Moose.  The game is being provided at no cost to all Sharks
season ticket and luxury suite holders (Southwest Airlines).

     George Foreman's knockout punch Saturday night "appears to
have created a new advertising star out of an aging, rotund
athlete. ... Analysts say Foreman's unlikely win, coupled with
his reputation as a 'clean-cut' family man and ordained minister,
are just the ingredients needed to make him one of the most
successful celebrity product spokesmen" -- ranking alongside
Michael Jordan and Bo Jackson.  Henry Holmes, who handles
endorsements for Foreman, said he had "no less than 150 telephone
messages from people wanting to make deals" (Lisa Respers, L.A.
TIMES, 11/8).  New offers  offers could double Foreman's annual
endorsement fees to $6M over the next year, with the possibility
of an additional $2M in motivational speaking fees.  Jay Coleman,
president of Entertainment and Marketing Communications
International, who helped put Foreman in his existing deal with
Frito-Lay, is trying to match Foreman with a truck-maker.
Coleman:  "He's a tough guy who can take a lot of punishment.
That has truck marketing written all over it" (Bruce Horovitz,
USA TODAY, 11/8).  BOXING ILLUSTRATED Publisher Bert Sugar:
"This is a great moment for every old, fat, bald person in the
country" (Tom McCollister, ATLANTA CONSTITUTION, 11/8).  A survey
by American Data Sports last year showed Foreman 11th out of 77
athletes in terms of consumer recognition, and 17th in terms of
influence as an endorser.  American Data Sports' Harvey Lauer
expects Foreman's endorsement potential to increase
"exponentially" (AP/N.Y. POST, 11/8).
     HBO'S MEAL TICKET:  Time Warner Sports President Seth
Abraham was "in orbit" over Foreman's win:  "George is going to
change the boxing business.  Only Babe Ruth, Muhammad Ali and
Michael Jordan have changed the business of their sports. ...
It's unfathomable."  HBO now will have to pay Foreman more per
bout, and "will gladly do so."  Foreman's appeal could push his
future bouts against big name heavyweights to pay-per-view on
TVKO (Richard Sandomir, N.Y. TIMES, 11/8).  ESPN's Bob Ley:
"Foreman the Champion has the largest persona, the broadest
image, and the most juice of any champion since Mike Tyson"
("SportsCenter," 11/7).
     NOT TOTALLY ON THE BANDWAGON:  Steve Zipay doesn't buy the
comparison of Foreman to athletes such as Jordan ("Moorer
regained his senses faster than some of the boxing media ...
Foreman looked his age"), but he does believe Foreman can help
boxing.  Zipay writes, "It's one sport that doesn't need a senior
tour, like golf, to keep its legends available for public
consumption" (N.Y. NEWSDAY, 11/8).