SBD/8/Sponsorships Advertising Marketing

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         Sportfund, a new venture capital fund sponsored by the CFL
    Players Association, will be introduced at the Hockey Hall of
    Fame in Toronto tomorrow.  The fund, which has been secretly
    planned for six months, will allow Canadians to become involved
    in investing in sports-related industries throughout the country,
    and could also raise as much as $100M in its first year of
    operation.  Sportfund's Advisory Council includes Franco Harris,
    and Hockey Hall of Famers Darryl Sittler and Brad Park, and will
    be headed by Joel Albin, a former VP at the Bank of Montreal.
    Sources say he has "arranged for the CFL Players Association to
    sponsor his fund."  Investors will "be able to put in $5,000 a
    year, which will be eligible for the registered retirement
    savings plan."  The fund will be "designed to invest in small
    businesses in Canadian sports and fitness industries, such as
    apparel and equipment manufactures."  The CFLPA could earn as
    much as $400,000 a year for being involved in Sportfund (Marty
    York, TORONTO GLOBE & MAIL, 11/8).

    Print | Tags: CFL

         Three NCAA basketball programs have signed on to use Dorna's
    AdTime signage system:  DePaul, at the Rosemont Horizon; Wake
    Forest, at the Lawrence Joel Coliseum; and the Univ. of Hawaii --
     not only for basketball, but baseball and volleyball as well.
    AdTime will also be on display during three network tournament
    telecasts during the upcoming college basketball season:  The
    Great Eight Tournament at The Palace at Auburn Hills; the Wooden
    Classic in Anaheim; and the Seven-Up Classic at the Alamodome

    Print | Tags: NCAA

         Motorola's Wireless Sports Channel participated in the
    "Field of Dreams" event in L.A. to raise funds for children and
    women "at risk," and underprivileged children
    (Motorola)....Nike's stock rose 1 7/8 to 61 1/2 after Goldman
    Sachs added the athletic-shoe maker to its buy list (USA TODAY,
    11/8)....SPORTS ILLUSTRATED FOR KIDS will introduce "The
    Everything You Want to Know About Sports Encyclopedia," on CD-
    ROM, the magazine's first-ever multimedia release, this week at
    retail outlets nationwide (SI For Kids)....Kelly Russell Studios
    Inc., the leading creator of fine art sports collectibles,
    unveiled a new line of racing sports collectibles.  Four drivers
    and their sponsors have signed with Kelly Russell:  Richard Petty
    (STP), Mark Martin (Valvoline), Morgan Shepherd (Citgo) and Ted
    Musgrave (Family Channel) (Kelly Russell)....CNN's Kelly Arena
    examined radio advertising growth this year.  Radio Advertising
    Bureau Pres & CEO Gary Fries says radio ads are the "leading
    barometer for all" advertising since radio is based on local
    spending trends ("Moneyline," CNN, 11/7).

    Print | Tags: Motorola, Nike, Sports Illustrated

         A new 3-year sponsorship agreement between Fina and Moroso
    Racing will permit the team a full schedule NASCAR Busch Series
    campaign in '95, before advancing to the Winston Cup Series the
    following two seasons....Busch Series driver Kenny Wallace and
    the Filmar Racing Fords will be sponsored for the remainder of
    the series season by Red Dog, a new premium beer produced by
    Plank Road Brewery -- A Miller Brewing subsidiary....Ford Motor
    Credit Company announced recently that in '95 it will continue to
    sponsor the Ford Credit/Red Carpet Lease Fords fielded by
    Akins/Sutton Motorsports....Duron Pains & Wallcoverings will
    become the primary sponsor on the Busch Series Chevrolets that
    team owner Barry Owen fields for driver Mike Wallace. ....The
    Budget Gourmet has announced it will continue as the primary
    sponsor for KEL Racing, which fields Busch Series cars for driver
    Hason Keller....All Pro Auto Parts/Bumper-to-Bumper will sponsor
    the Davison Racing team on the Busch Series for the last three
    events of '94.  The team fields cars for driver Pat Davison
    (NASCAR NEWS, 10/26-11/9 issue).

    Print | Tags: Anheuser Busch, NASCAR

         Southwest Airlines, a major Sharks sponsor, will fly the
    IHL's Kansas City Blades to San Jose today for an exhibition game
    at the San Jose Arena in which they will take on the Minnesota
    Moose.  The game is being provided at no cost to all Sharks
    season ticket and luxury suite holders (Southwest Airlines).

    Print | Tags: San Jose Sharks, Southwest Airlines

         George Foreman's knockout punch Saturday night "appears to
    have created a new advertising star out of an aging, rotund
    athlete. ... Analysts say Foreman's unlikely win, coupled with
    his reputation as a 'clean-cut' family man and ordained minister,
    are just the ingredients needed to make him one of the most
    successful celebrity product spokesmen" -- ranking alongside
    Michael Jordan and Bo Jackson.  Henry Holmes, who handles
    endorsements for Foreman, said he had "no less than 150 telephone
    messages from people wanting to make deals" (Lisa Respers, L.A.
    TIMES, 11/8).  New offers  offers could double Foreman's annual
    endorsement fees to $6M over the next year, with the possibility
    of an additional $2M in motivational speaking fees.  Jay Coleman,
    president of Entertainment and Marketing Communications
    International, who helped put Foreman in his existing deal with
    Frito-Lay, is trying to match Foreman with a truck-maker.
    Coleman:  "He's a tough guy who can take a lot of punishment.
    That has truck marketing written all over it" (Bruce Horovitz,
    USA TODAY, 11/8).  BOXING ILLUSTRATED Publisher Bert Sugar:
    "This is a great moment for every old, fat, bald person in the
    country" (Tom McCollister, ATLANTA CONSTITUTION, 11/8).  A survey
    by American Data Sports last year showed Foreman 11th out of 77
    athletes in terms of consumer recognition, and 17th in terms of
    influence as an endorser.  American Data Sports' Harvey Lauer
    expects Foreman's endorsement potential to increase
    "exponentially" (AP/N.Y. POST, 11/8).
         HBO'S MEAL TICKET:  Time Warner Sports President Seth
    Abraham was "in orbit" over Foreman's win:  "George is going to
    change the boxing business.  Only Babe Ruth, Muhammad Ali and
    Michael Jordan have changed the business of their sports. ...
    It's unfathomable."  HBO now will have to pay Foreman more per
    bout, and "will gladly do so."  Foreman's appeal could push his
    future bouts against big name heavyweights to pay-per-view on
    TVKO (Richard Sandomir, N.Y. TIMES, 11/8).  ESPN's Bob Ley:
    "Foreman the Champion has the largest persona, the broadest
    image, and the most juice of any champion since Mike Tyson"
    ("SportsCenter," 11/7).
         NOT TOTALLY ON THE BANDWAGON:  Steve Zipay doesn't buy the
    comparison of Foreman to athletes such as Jordan ("Moorer
    regained his senses faster than some of the boxing media ...
    Foreman looked his age"), but he does believe Foreman can help
    boxing.  Zipay writes, "It's one sport that doesn't need a senior
    tour, like golf, to keep its legends available for public
    consumption" (N.Y. NEWSDAY, 11/8).

    Print | Tags: ESPN, HBO, PepsiCo, Walt Disney
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