SBD/7/Sports Media


     The NFL notes that TNT, which wrapped up its broadcast of
prime-time NFL games on Sunday nights, earned a record 8.8
average rating for its '94 telecasts -- a 16% increase from last
year's 7.6 rating.  Five of the TNT's 10 all-time highest rated
games were broadcast this season (NFL).... Viacom, which earlier
this year sold off Madison Square Garden and its pro teams, said
Friday it is now looking to sell its five network affiliates in
Shreveport, Hartford, Rochester, Albany and St. Louis (MIAMI
HERALD, 11/5)....Rudy Martzke called ESPN's shaded clock/score
graphic "more obtrusive" than Fox's (USA TODAY, 11/7)....On "NFL
Live," Will McDonough reported the Raiders have sent a letter to
Capital Cities asking for a retraction or apology from ESPN,
whose Chris Mortensen said coach Art Shell made a racial remark
against Jeff Hostetler, or they'd sue (NBC, 11/7).
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