A new "takeover rumor about CBS is quietly making the rounds
on Wall Street," according to Dan Dorfman in this morning's USA
TODAY.  Dorfman reports that speculation has arisen that a deal
for CBS could come within three months, with a price tag of $6
billion.  The names surfacing as potential CBS buyers:  Marvel
Entertainment and New World CEO Ronald Perelman, Microsoft's Bill
Gates, LDDS Communications Chair John Kluge, Bill Cosby, and the
new entertainment power trio of Steven Spielberg, David Geffen
and Jeffrey Katzenberg (USA TODAY, 11/7).

     The NFL notes that TNT, which wrapped up its broadcast of
prime-time NFL games on Sunday nights, earned a record 8.8
average rating for its '94 telecasts -- a 16% increase from last
year's 7.6 rating.  Five of the TNT's 10 all-time highest rated
games were broadcast this season (NFL).... Viacom, which earlier
this year sold off Madison Square Garden and its pro teams, said
Friday it is now looking to sell its five network affiliates in
Shreveport, Hartford, Rochester, Albany and St. Louis (MIAMI
HERALD, 11/5)....Rudy Martzke called ESPN's shaded clock/score
graphic "more obtrusive" than Fox's (USA TODAY, 11/7)....On "NFL
Live," Will McDonough reported the Raiders have sent a letter to
Capital Cities asking for a retraction or apology from ESPN,
whose Chris Mortensen said coach Art Shell made a racial remark
against Jeff Hostetler, or they'd sue (NBC, 11/7).