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UPPER DECK AND SKYBOX, CARD COMPANIES GOING GLOBAL
Published November 7, 1994
After several years of "dabbling in foreign markets, two of the major cardmakers have decided to make a big push." Upper Deck unveiled the first Japanese-language NBA trading cards at the Blazers-Clippers Friday night in Yokohama. Fans attending either the Friday or Saturday game at Yokohama Arena received a 3-pack of "Collector's Choice" cards, with the promise of a full 210-card series available at retail stores in late December. Meanwhile, Skybox and the NBA will announce the licensing in Australia and New Zealand of all NBA trading cards produced by Skybox. Plans are being made for the release of SkyBox Premium cards through distributors in Sydney, Melbourne, Brisbane and New Zealand. Upper Deck basketball will also be available in Australia, marking the first time that two U.S. cardmakers will go "head-to-head" on other continents. Upper Deck is also planning to produce NBA cards in German, French, Spanish and Italian for distribution in European markets, Mexico and Canada (Norm Cohen, N.Y. NEWSDAY, 11/5).