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SBD/7/Sponsorships Advertising Marketing
NEW NUGGETS LOGO EXPECTED HAS GIVEN BOOST TO APPAREL SALES
Published November 7, 1994
"Not only has the team on the floor gotten hotter, so has the Denver Nuggets' year-old logo and color scheme." The new look is "making a run among the garb" of the NBA's other teams. Before unveiling their new logo, the Nuggets were near the bottom of sales of NBA licensed merchandise at No. 19. After their playoff run last year, the Nuggets have "jumped" to 16. NBA Marketing Communications Manager Jon Stern: "With their talent and the excitement they've generated, I'd expect their sales will go even higher" (Chance Conner, DENVER POST, 11/4).