Warriors Embrace Heritage, Former Players NBA Franchise Notes Adidas To Open Blazers Shop At Moda Center Players, Coaches Talk 44-Minute NBA Game NBA CMO Out To "Rival" NFL Challenges Await Ballmer In Running Clippers Fans In China Eat Up NBA Games LeBron: NBA Should Consider Shortening Season LeBron To Endorse Kia Motors NBA Shortens Preseason Game To 44 Minutes
Upcoming Conferences and Events
SBD/7/Sponsorships Advertising Marketing
NEW NUGGETS LOGO EXPECTED HAS GIVEN BOOST TO APPAREL SALES
Published November 7, 1994
"Not only has the team on the floor gotten hotter, so has the Denver Nuggets' year-old logo and color scheme." The new look is "making a run among the garb" of the NBA's other teams. Before unveiling their new logo, the Nuggets were near the bottom of sales of NBA licensed merchandise at No. 19. After their playoff run last year, the Nuggets have "jumped" to 16. NBA Marketing Communications Manager Jon Stern: "With their talent and the excitement they've generated, I'd expect their sales will go even higher" (Chance Conner, DENVER POST, 11/4).