Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied New Orleans Praised For Hosting NBA All-Star Weekend New NBA Jersey Deals Could Signal Changing Market NBPA, Players Look To Profit Off Images NBA Attendance Flat Headed Into All-Star Break Going Off The Grid: NBA All-Star Edition Are Knicks Bad For Long-Term NBA Image?
SBD/7/Sponsorships Advertising Marketing
NEW NUGGETS LOGO EXPECTED HAS GIVEN BOOST TO APPAREL SALES
Published November 7, 1994
"Not only has the team on the floor gotten hotter, so has the Denver Nuggets' year-old logo and color scheme." The new look is "making a run among the garb" of the NBA's other teams. Before unveiling their new logo, the Nuggets were near the bottom of sales of NBA licensed merchandise at No. 19. After their playoff run last year, the Nuggets have "jumped" to 16. NBA Marketing Communications Manager Jon Stern: "With their talent and the excitement they've generated, I'd expect their sales will go even higher" (Chance Conner, DENVER POST, 11/4).