SBD/7/Sponsorships Advertising Marketing

NEW NUGGETS LOGO EXPECTED HAS GIVEN BOOST TO APPAREL SALES

     "Not only has the team on the floor gotten hotter, so has
the Denver Nuggets' year-old logo and color scheme."  The new
look is "making a run among the garb" of the NBA's other teams.
Before unveiling their new logo, the Nuggets were near the bottom
of sales of NBA licensed merchandise at No. 19.  After their
playoff run last year, the Nuggets have "jumped" to 16.  NBA
Marketing Communications Manager Jon Stern: "With their talent
and the excitement they've generated, I'd expect their sales will
go even higher" (Chance Conner, DENVER POST, 11/4).
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Denver Nuggets, NBA

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