CFP, Cowboys Playoffs Could Conflict NFL Conducting Market Research In L.A. NFL Media Notes NFL Reportedly Considering Separate Conduct Policies NFL Week 7 Overnight Ratings Bengals Upgrading Player Facilities Source: Raiders, Rams Want L.A. Randle Goes From Underwear Thief To Endorser Ticketmaster Wants SB Subpoena Quashed NFL Giants Brief Team On Ebola
Upcoming Conferences and Events
SBD/7/Sponsorships Advertising Marketing
KODAK RENEWS NFL SPONSORSHIP
Published November 7, 1994
Eastman Kodak has extended its "long-standing" official sponsorship of the NFL, recently signing a 2-year deal to continue as the NFL's official film. Kodak beat out rival Fuji in signing the agreement. NFL Properties VP/Marketing Jim Schwebel: "It's important that we give our incumbents every opportunity to re-sign" (BRANDWEEK, 11/7 issue).