CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity NFL Viewership Down Among Older Viewers Cowboys May Help Raise Primetime Ratings Details Emerge On Oakland Plan For Raiders Rights Fees Make "TNF" Unlikely To End Patriots Could Play Raiders In Mexico Next Season Packers' Pennel Sues NFL, NFLPA ESPN Gets First "MNF" Ratings Increase Of '16
SBD/7/Sponsorships Advertising Marketing
KODAK RENEWS NFL SPONSORSHIP
Published November 7, 1994
Eastman Kodak has extended its "long-standing" official sponsorship of the NFL, recently signing a 2-year deal to continue as the NFL's official film. Kodak beat out rival Fuji in signing the agreement. NFL Properties VP/Marketing Jim Schwebel: "It's important that we give our incumbents every opportunity to re-sign" (BRANDWEEK, 11/7 issue).