SBD/7/Sponsorships Advertising Marketing

KODAK RENEWS NFL SPONSORSHIP

     Eastman Kodak has extended its "long-standing" official
sponsorship of the NFL, recently signing a 2-year deal to
continue as the NFL's official film.  Kodak beat out rival Fuji
in signing the agreement.  NFL Properties VP/Marketing Jim
Schwebel: "It's important that we give our incumbents every
opportunity to re-sign" (BRANDWEEK, 11/7 issue).
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Eastman Kodak, NFL

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