Broncos In Talks With Naming-Rights Partners NFL's Goodell Earned Nearly $32M In '15 Multiple NFL Teams Pushing For St. Louis TV Buccaneers Ink Deal With Frontier Braves, Falcons Pitch New Stadiums At Same Time Raiders Send Las Vegas Fan, Stadium Surveys Broadcast Nets Dropped From Class-Action Suit Panel Wants To Reduce Funding For Vegas Stadium Falcons' McKay Confirms $200M Changes To Stadium NFL, NFLPA Partner With Cirque Du Soleil
SBD/7/Sponsorships Advertising Marketing
KODAK RENEWS NFL SPONSORSHIP
Published November 7, 1994
Eastman Kodak has extended its "long-standing" official sponsorship of the NFL, recently signing a 2-year deal to continue as the NFL's official film. Kodak beat out rival Fuji in signing the agreement. NFL Properties VP/Marketing Jim Schwebel: "It's important that we give our incumbents every opportunity to re-sign" (BRANDWEEK, 11/7 issue).