Brian Urlacher's Marketability Stays Strong NFL Looking At Mid-May For Draft McNair Key In Houston Super Bowl Bid Goodell Confirms Date Change For NFL Draft Microsoft, NFL Unveil $400M Partnership Stadium Kept South Florida From Getting SB Super Bowls L, LI Go To Santa Clara, Houston Indy, Altanta, New England Eye Future Super Bowls NFL Set To Award Super Bowl Sites NFL Owners Approve Falcons' G-4 Funding
Upcoming Conferences and Events
SBD/7/Sponsorships Advertising Marketing
KODAK RENEWS NFL SPONSORSHIP
Published November 7, 1994
Eastman Kodak has extended its "long-standing" official sponsorship of the NFL, recently signing a 2-year deal to continue as the NFL's official film. Kodak beat out rival Fuji in signing the agreement. NFL Properties VP/Marketing Jim Schwebel: "It's important that we give our incumbents every opportunity to re-sign" (BRANDWEEK, 11/7 issue).