Four Big Tech Companies Bidding For NFL's "TNF" Goodell Follows Up On Changes To NFL Games Redskins Casting Wide Net In GM Search Skins Look For Ways To Avoid Color Rush Unis Raiders' Vegas Stadium Financing Remains Complicated NFL Planning On Centralized Replay NFL Source: Raiders Have Enough Vegas Votes NFL Working To Reduce Number Of TV Breaks Sources: Raiders' Relocation Fee Between $325-375M Bills Purchase Property To Construct Practice Field
SBD/7/Sponsorships Advertising Marketing
KODAK RENEWS NFL SPONSORSHIP
Published November 7, 1994
Eastman Kodak has extended its "long-standing" official sponsorship of the NFL, recently signing a 2-year deal to continue as the NFL's official film. Kodak beat out rival Fuji in signing the agreement. NFL Properties VP/Marketing Jim Schwebel: "It's important that we give our incumbents every opportunity to re-sign" (BRANDWEEK, 11/7 issue).