"Concussion" Trailer Puts NFL In Negative Light St. Louis Business Execs Stay Quiet On Rams Stadium Judge Says Deflategate Ruling Could Come Soon John Harbaugh "Curt" During Interview Chargers Earning Merit With Military Dolphins Unveil Sun Life Stadium Renovations NFLPA Unveils T-Shirt Line Honoring FDNY NFL Reluctant On Long-Term "TNF" Deal Flacco Stars In Humorous Pepsi, Tostitos Ad DraftKings Inks Deals With Cowboys, Chiefs, Pats
SBD/7/Sponsorships Advertising Marketing
KODAK RENEWS NFL SPONSORSHIP
Published November 7, 1994
Eastman Kodak has extended its "long-standing" official sponsorship of the NFL, recently signing a 2-year deal to continue as the NFL's official film. Kodak beat out rival Fuji in signing the agreement. NFL Properties VP/Marketing Jim Schwebel: "It's important that we give our incumbents every opportunity to re-sign" (BRANDWEEK, 11/7 issue).