SBD/7/Sponsorships Advertising Marketing

FOOT LOCKER DROPS ITS OWN ITZ BRAND

     Kinney Shoe has decided to drop the footwear line, In The
Zone or ITZ, "created specially" for its Foot Locker retail
chain, "in effect conceding failure in its attempt to
unilaterally fill a perceived void in the second tier of the
athletic footwear market."  The move frees up shelf space for
"traditional vendors," as 2nd-tier players such as Fila, Converse
and Adidas "heat up the battle" for No. 3.  ITZ "suffered a blow
to its marketing plans with the December car accident that nearly
took the life of its NBA endorser Bobby Hurley" (Eric Hollreiser,
BRANDWEEK, 11/7 issue).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug