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OLYMPIC BRICKS TO BE FOUND AT A HOME DEPOT NEAR YOU

     Centennial Olympic bricks, engraved with the purchaser's
name, are on sale at Home Depot stores for a tax-deductible $35.
The engraved bricks will be placed in a commemorative park
planned for downtown Atlanta.  The brick program is the "latest
in a string of seemingly improbable marketing schemes designed to
raise money for the cash-hungry Atlanta Games."  Olympic planners
are "all but certain" they can collect $70M by selling the
bricks, which normally would go for less than 50 cents each.
With spokespeople like Hank Aaron and Mary Lou Retton, Home Depot
will pitch the bricks in a national media campaign (Emory Thomas,
WALL STREET JOURNAL, 11/7).  The first $15M in profits from the
sale of the bricks will go towards building the park, while all
other profits go to ACOG and the USOC (Melissa Turner, ATLANTA
CONSTITUTION, 11/5).
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Home Depot, Olympics, USOC

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