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OLYMPIC BRICKS TO BE FOUND AT A HOME DEPOT NEAR YOU
Published November 7, 1994
Centennial Olympic bricks, engraved with the purchaser's name, are on sale at Home Depot stores for a tax-deductible $35. The engraved bricks will be placed in a commemorative park planned for downtown Atlanta. The brick program is the "latest in a string of seemingly improbable marketing schemes designed to raise money for the cash-hungry Atlanta Games." Olympic planners are "all but certain" they can collect $70M by selling the bricks, which normally would go for less than 50 cents each. With spokespeople like Hank Aaron and Mary Lou Retton, Home Depot will pitch the bricks in a national media campaign (Emory Thomas, WALL STREET JOURNAL, 11/7). The first $15M in profits from the sale of the bricks will go towards building the park, while all other profits go to ACOG and the USOC (Melissa Turner, ATLANTA CONSTITUTION, 11/5).