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  • OLYMPIC BRICKS TO BE FOUND AT A HOME DEPOT NEAR YOU

         Centennial Olympic bricks, engraved with the purchaser's
    name, are on sale at Home Depot stores for a tax-deductible $35.
    The engraved bricks will be placed in a commemorative park
    planned for downtown Atlanta.  The brick program is the "latest
    in a string of seemingly improbable marketing schemes designed to
    raise money for the cash-hungry Atlanta Games."  Olympic planners
    are "all but certain" they can collect $70M by selling the
    bricks, which normally would go for less than 50 cents each.
    With spokespeople like Hank Aaron and Mary Lou Retton, Home Depot
    will pitch the bricks in a national media campaign (Emory Thomas,
    WALL STREET JOURNAL, 11/7).  The first $15M in profits from the
    sale of the bricks will go towards building the park, while all
    other profits go to ACOG and the USOC (Melissa Turner, ATLANTA
    CONSTITUTION, 11/5).
    

    Print | Tags: Home Depot, Olympics, USOC
  • OLYMPIC TICKETS ARE HOT ITEM

         Orders for Olympics tickets are "already pouring in from
    folks with Olympic connections."  Sponsors, licensees and local
    hotels were expected to place orders for tickets by October 31
    and the 196 national Olympic committees will make their orders by
    December 1.  Other groups with early access to tickets include
    local universities donating dorm rooms, Olympic venue owners, the
    ACOG private housing operation, soccer booster clubs and
    broadcast rights holders.  ACOG isn't saying how many early
    tickets each group gets but says that the tickets are "both high-
    demand and low-demand."  This means that ACOG is "likely low-
    balling" ticket sales projections, since 60% of the projected
    6.7M total will probably be sold before the ticket sales are made
    public in the spring (ATLANTA CONSTITUTION, 11/5).
    

    Print | Tags: Olympics
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