SBD/4/Sports Media

COMING SOON TO A THEATER NEAR YOU -- THE NBA ON HDTV

     Tulsa-based Vyvx will transmit a high-definition TV signal
over its fiber optics network to present tonight's Lakers-Pistons
game at United Artists theaters in Farmington Hills, MI, and
Woodland Hills, CA.  The project was designed to demonstrate
Pacific Bell's "Cinema of the Future," a program where movies and
other events are transmitted via fiber optics cable using digital
HDTV signals that show a picture "as sharp as a typical movie
picture."  Vyvx was chosen to participate in the demo because of
its history sending major sporting events and news signals
digitally to networks.  Vyvx has carried the Super Bowl for the
past five years and has also carried the signal of "nearly every
other major sporting event" in the U.S.  To send the game to
theaters, special HD-TV cameras will be placed in the game arena
(Mitch Maurer, TULSA WORLD, 11/4).  United Artists is working
with Pacific Bell in the development of "Cinema of the Future"
(Alcatel).
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