Rams' Move To L.A. Unlikely For '15 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears Hallmark's Keepsake Ornaments Include Pro Athletes Mara Thinks NFL Got It Right With Conduct Policy Coke, Hornets Renew Long-Term Deal
SBD/4/Sponsorships Advertising Marketing
Published November 4, 1994
McDonald's and its lead ad agency, Leo Burnett, are upset that their $250M "piggyback" deal with Coke is not "ambush proof" during NFL broadcasts. At issue are "NFL video vignettes" by PepsiCo-owned Taco Bell and Red Lobster, and Wendy's ads with Fox's Terry Bradshaw. "Insiders" say it is unlikely either the NFL or Fox would provide McDonald's further protection (BRANDWEEK, 10/31 issue).... Riddell Sports Inc. had an $8M jury verdict rendered against it in a product liability action in federal court in Wichita, KS. The Company intends to appeal the decision and has six other similar suits pending (Riddell)....AD AGENCY NEWS: The Champion Products Division of Sara Lee Corp. named Merkley Newman Harty (NYC) to handle its estimated $12M account, previously at Saatchi & Saatchi. Also, the French World Cup Organization Committee signed DDB Needham (Paris) to handle marketing communications for the '98 tournament (N.Y. TIMES, 11/4)...."Nightly Business Report" reports that Grand Metropolitan or even Coca Cola might be interested in a buyout of Quaker Oats (PBS, 11/3)....The City of Los Angeles Marathon announced that computer manufacturer Packard Bell has signed on as a sponsor of the '95 marathon. Packard Bell will be the race's "official computer" and the firm's computers will be used to tabulate race data (Packard Bell/L.A. Marathon)....Resort Sports Network (RSN) has named Jose Cuervo as title sponsor of its "Entertainment Report" program for '94-'95. Cuervo's sponsorship involves event merchandising, promotional give-aways and other premiums for resort viewers. The closed-circuit show informs resort guests of "hot spots" to visit after the slopes close (RSN)....Asics Tiger Corp. is sponsoring "The Winning Way" speaker's bureau which features Asics-sponsored women athletes and coaches who serve as role models for younger female athletes (Asics).....Technology columnist Michael Schrage writes that Sega and Nintendo "may be squandering the last, best chance [they have] to define digital pop culture entertainment for the world's teenagers" by not putting game systems on-line (WASHINGTON POST, 11/4).