SBD/4/Sponsorships Advertising Marketing

HYDE ATHLETIC SHOE MAKER REPORTS EARNINGS DROP

     Hyde Athletic Industries Inc. reports a 46% drop in third
quarter earnings, attributed to increased costs and "unusually
strong" earnings for '93.  Last year's third quarter ratings were
boosted by Consumer Reports magazine top rating for a Hyde
athletic shoe.  Hyde Chair and CEO John Fisher did say that
Hyde's Saucony brand has been gaining market share (BOSTON
HERALD, 11/2).
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