SBD/4/Sponsorships Advertising Marketing

HERMAN'S REBOUNDS WITH OPENINGS IN BOSTON, NEW YORK

     Herman's Sporting Goods, which recently emerged from Chapter
11 bankruptcy protection, announced the Grand Opening of new
stores over this weekend and next week in the metropolitan Boston
and New York areas.  Knicks forwards Anthony Bonner and Anthony
Mason, Devils defenseman Bruce Driver, Rangers broadcaster John
Davidson, Celtics forward Rick Fox and Patriots tight end Ben
Coates will appear at the various events.  All the stores, some
new and some remodeled, feature Herman's "new design concept"
(Herman's).
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