Huge Early Interest For Royals Playoff Tickets Avalanche To Substantially Increase Payroll Royals Metrics Thriving Amid Playoff Push Braves' Naming-Rights Deal Worth $10M Annually Selig Talks Mets Discrimination Suit, Payroll SunTrust Buys Braves Ballpark Naming Rights MLB, Union Discussing Domestic Violence Policy Dodgers To Air Final Six Games For Free Phillies Extend Radio Deal With CBS Bulls Open Downtown Practice Facility
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BASEBALL WEEKLY FEATURE SPECIAL "MARKETPLACE SECTION"
Published November 4, 1994
The latest issue of USA TODAY's BASEBALL WEEKLY features a special 20-page, pull-out section on marketing. Features include: Most popular MLB logos and top selling minor league merchandise. MLB Properties had expected $2.8B in retail sales - - $3M more than '93 -- but will instead see a 10% drop, an estimated $280M. The MOST POPULAR MLB LOGOS: 1) Rockies; 2) Braves; 3) White Sox; 4) Marlins; 5) Yankees; 6) Indians; 7) Phillies; 8) Cubs; 9) Rangers; 10) Cardinals. TOP SELLING MINORS (in alphabetical order): Augusta Greenjackets, Birmingham Barons, Carolina Mudcats, Chattanooga Lookouts, Durham Bulls, Hickory Crawdads, Portland Sea Dogs, Salt Lake Buzz, Trenton Thunder, West Michigan Whitecaps (BASEBALL WEEKLY, 11/2-15 issue).