U.S. Wins Its First World Baseball Classic Budweiser Unveils Limited Edition MLB Team Cans Longtime MLB Manager Dallas Green Passes Away MLB Cards Fans Can Attend Any Game For Monthly Fee Former Bulls GM Krause Passes Away At 77 Bonds Returns To Giants As Special Advisor Minding My Business: White Sox' Brooks Boyer Orioles' Brady Anderson Has Unique Position Orioles Fans Still Wihtout In-Market Streaming Blue Jays Investing Heavily In Sports Science
SBD/4/Sponsorships Advertising Marketing
BASEBALL WEEKLY FEATURE SPECIAL "MARKETPLACE SECTION"
Published November 4, 1994
The latest issue of USA TODAY's BASEBALL WEEKLY features a special 20-page, pull-out section on marketing. Features include: Most popular MLB logos and top selling minor league merchandise. MLB Properties had expected $2.8B in retail sales - - $3M more than '93 -- but will instead see a 10% drop, an estimated $280M. The MOST POPULAR MLB LOGOS: 1) Rockies; 2) Braves; 3) White Sox; 4) Marlins; 5) Yankees; 6) Indians; 7) Phillies; 8) Cubs; 9) Rangers; 10) Cardinals. TOP SELLING MINORS (in alphabetical order): Augusta Greenjackets, Birmingham Barons, Carolina Mudcats, Chattanooga Lookouts, Durham Bulls, Hickory Crawdads, Portland Sea Dogs, Salt Lake Buzz, Trenton Thunder, West Michigan Whitecaps (BASEBALL WEEKLY, 11/2-15 issue).