Marciani Out As MLB VP/National Sales St. Pete Denies Rays' Ballpark Search Deal Levine: Yankee Stadium Can House MLS, MLB Angels, Red Sox Eliminate Pension Plans MLB Franchise Notes Cuba Decision Could Impact MLB White Sox' Tix Sales Spike Spurs More Moves Brewers Announce Creation Of "Selig Experience" Lightning's Vinik Buys More Land In Tampa WLS To Air 25 Cubs Games Annually
SBD/4/Sponsorships Advertising Marketing
BASEBALL WEEKLY FEATURE SPECIAL "MARKETPLACE SECTION"
Published November 4, 1994
The latest issue of USA TODAY's BASEBALL WEEKLY features a special 20-page, pull-out section on marketing. Features include: Most popular MLB logos and top selling minor league merchandise. MLB Properties had expected $2.8B in retail sales - - $3M more than '93 -- but will instead see a 10% drop, an estimated $280M. The MOST POPULAR MLB LOGOS: 1) Rockies; 2) Braves; 3) White Sox; 4) Marlins; 5) Yankees; 6) Indians; 7) Phillies; 8) Cubs; 9) Rangers; 10) Cardinals. TOP SELLING MINORS (in alphabetical order): Augusta Greenjackets, Birmingham Barons, Carolina Mudcats, Chattanooga Lookouts, Durham Bulls, Hickory Crawdads, Portland Sea Dogs, Salt Lake Buzz, Trenton Thunder, West Michigan Whitecaps (BASEBALL WEEKLY, 11/2-15 issue).