Baseball HOF Expecting Another Large Crowd Yankees Embracing Youth Movement Jose Bautista's Contract Has Attendance Incentive MLBAM, NBC Reach Streaming Deal Steinbrenners Want To Own Yankees For "Eternity" Price Chopper Becomes Royals' Official Grocer Braves Moving Spring Home To Sarasota County President Obama Welcomes Cubs To White House Yankees Trying To Drum Up Fan Interest MLB, Mitú Partnering For Latino Digital Content
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BASEBALL WEEKLY FEATURE SPECIAL "MARKETPLACE SECTION"
Published November 4, 1994
The latest issue of USA TODAY's BASEBALL WEEKLY features a special 20-page, pull-out section on marketing. Features include: Most popular MLB logos and top selling minor league merchandise. MLB Properties had expected $2.8B in retail sales - - $3M more than '93 -- but will instead see a 10% drop, an estimated $280M. The MOST POPULAR MLB LOGOS: 1) Rockies; 2) Braves; 3) White Sox; 4) Marlins; 5) Yankees; 6) Indians; 7) Phillies; 8) Cubs; 9) Rangers; 10) Cardinals. TOP SELLING MINORS (in alphabetical order): Augusta Greenjackets, Birmingham Barons, Carolina Mudcats, Chattanooga Lookouts, Durham Bulls, Hickory Crawdads, Portland Sea Dogs, Salt Lake Buzz, Trenton Thunder, West Michigan Whitecaps (BASEBALL WEEKLY, 11/2-15 issue).