Mariners Hope Cano Draws Fans, Other FAs Braves Make Pitch To Developers For New Ballpark O's Raising Season-Ticket Prices Hershiser Leaving ESPN For Dodgers RSN Wrigley Could Be Allowed To Push Back Wall Yankees Likely To Keep Spending White Sox Sue Bekins Van Lines Yankees Spend Big On Jacoby Ellsbury Tony Clark Named MLBPA Exec Dir Tropicana Field Upgrade Plans Unveiled
SBD/4/Sponsorships Advertising Marketing
BASEBALL WEEKLY FEATURE SPECIAL "MARKETPLACE SECTION"
Published November 4, 1994
The latest issue of USA TODAY's BASEBALL WEEKLY features a special 20-page, pull-out section on marketing. Features include: Most popular MLB logos and top selling minor league merchandise. MLB Properties had expected $2.8B in retail sales - - $3M more than '93 -- but will instead see a 10% drop, an estimated $280M. The MOST POPULAR MLB LOGOS: 1) Rockies; 2) Braves; 3) White Sox; 4) Marlins; 5) Yankees; 6) Indians; 7) Phillies; 8) Cubs; 9) Rangers; 10) Cardinals. TOP SELLING MINORS (in alphabetical order): Augusta Greenjackets, Birmingham Barons, Carolina Mudcats, Chattanooga Lookouts, Durham Bulls, Hickory Crawdads, Portland Sea Dogs, Salt Lake Buzz, Trenton Thunder, West Michigan Whitecaps (BASEBALL WEEKLY, 11/2-15 issue).