Angels Unveil Giant Mike Trout Bobblehead Phillies Shifting Tix Sales Tactics To Digital Baseball HOF Expects Large Crowd Bumgarner Tops MLB's First-Half Jersey Sales Solar Company Signs Deal With Yankees Cherington Takes Blame For Red Sox' Recent Woes Manfred Addresses DraftKings Ethical Questions Nationals Welcome Star Wars Fans For Promo Brewers' Attendance On Par With '14 Figures Braves, Live Nation Partner On Theater Near Ballpark
SBD/4/Sponsorships Advertising Marketing
BASEBALL WEEKLY FEATURE SPECIAL "MARKETPLACE SECTION"
Published November 4, 1994
The latest issue of USA TODAY's BASEBALL WEEKLY features a special 20-page, pull-out section on marketing. Features include: Most popular MLB logos and top selling minor league merchandise. MLB Properties had expected $2.8B in retail sales - - $3M more than '93 -- but will instead see a 10% drop, an estimated $280M. The MOST POPULAR MLB LOGOS: 1) Rockies; 2) Braves; 3) White Sox; 4) Marlins; 5) Yankees; 6) Indians; 7) Phillies; 8) Cubs; 9) Rangers; 10) Cardinals. TOP SELLING MINORS (in alphabetical order): Augusta Greenjackets, Birmingham Barons, Carolina Mudcats, Chattanooga Lookouts, Durham Bulls, Hickory Crawdads, Portland Sea Dogs, Salt Lake Buzz, Trenton Thunder, West Michigan Whitecaps (BASEBALL WEEKLY, 11/2-15 issue).