Puig Starring In New Starter Ad Campaign Steinbrenner Addresses A-Rod Bonus Minding My Business: Nationals' Mike Shane Personalized Bricks Near Wrigley Tossed Judge Declines Immediate MASN Ruling Loria Says He Didn't Make Call On Jennings Marlins Name GM Dan Jennings New Manager Bridge At SunTrust Park Could Exceed $9M Reds Opt Not To Evacuate GABP After Fire MLBAM Reaches Content Deal With Snapchat
Upcoming Conferences and Events
SBD/4/Sponsorships Advertising Marketing
BASEBALL WEEKLY FEATURE SPECIAL "MARKETPLACE SECTION"
Published November 4, 1994
The latest issue of USA TODAY's BASEBALL WEEKLY features a special 20-page, pull-out section on marketing. Features include: Most popular MLB logos and top selling minor league merchandise. MLB Properties had expected $2.8B in retail sales - - $3M more than '93 -- but will instead see a 10% drop, an estimated $280M. The MOST POPULAR MLB LOGOS: 1) Rockies; 2) Braves; 3) White Sox; 4) Marlins; 5) Yankees; 6) Indians; 7) Phillies; 8) Cubs; 9) Rangers; 10) Cardinals. TOP SELLING MINORS (in alphabetical order): Augusta Greenjackets, Birmingham Barons, Carolina Mudcats, Chattanooga Lookouts, Durham Bulls, Hickory Crawdads, Portland Sea Dogs, Salt Lake Buzz, Trenton Thunder, West Michigan Whitecaps (BASEBALL WEEKLY, 11/2-15 issue).