SBD/4/Sponsorships Advertising Marketing


     The latest issue of USA TODAY's BASEBALL WEEKLY features a
special 20-page, pull-out section on marketing.  Features
include:  Most popular MLB logos and top selling minor league
merchandise.  MLB Properties had expected $2.8B in retail sales -
- $3M more than '93 -- but will instead see a 10% drop, an
estimated $280M.  The MOST POPULAR MLB LOGOS:  1) Rockies;  2)
Braves;  3) White Sox;  4) Marlins;  5) Yankees;  6) Indians;  7)
Phillies;  8) Cubs;  9) Rangers;  10) Cardinals.  TOP SELLING
MINORS (in alphabetical order):  Augusta Greenjackets, Birmingham
Barons, Carolina Mudcats, Chattanooga Lookouts, Durham Bulls,
Hickory Crawdads, Portland Sea Dogs, Salt Lake Buzz, Trenton
Thunder, West Michigan Whitecaps (BASEBALL WEEKLY, 11/2-15
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