MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights MLB Approves Five-Year Manfred Deal With Stanton Deal, Loria Gets Chance To Reboot Yanks Expect Good Ticket Sales, Exceed Luxury Tax Mariners Named MLB's Retailer Of The Year Stanton Deal Heavily Backloaded Stanton Contract A Positive For Marlins' Fans Blue Jays' Signing Of Martin A Departure From Norm Dodgers Front Office Begins "Phase Two"
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BASEBALL WEEKLY FEATURE SPECIAL "MARKETPLACE SECTION"
Published November 4, 1994
The latest issue of USA TODAY's BASEBALL WEEKLY features a special 20-page, pull-out section on marketing. Features include: Most popular MLB logos and top selling minor league merchandise. MLB Properties had expected $2.8B in retail sales - - $3M more than '93 -- but will instead see a 10% drop, an estimated $280M. The MOST POPULAR MLB LOGOS: 1) Rockies; 2) Braves; 3) White Sox; 4) Marlins; 5) Yankees; 6) Indians; 7) Phillies; 8) Cubs; 9) Rangers; 10) Cardinals. TOP SELLING MINORS (in alphabetical order): Augusta Greenjackets, Birmingham Barons, Carolina Mudcats, Chattanooga Lookouts, Durham Bulls, Hickory Crawdads, Portland Sea Dogs, Salt Lake Buzz, Trenton Thunder, West Michigan Whitecaps (BASEBALL WEEKLY, 11/2-15 issue).