SBD/4/Sponsorships Advertising Marketing

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  • BASEBALL WEEKLY FEATURE SPECIAL "MARKETPLACE SECTION"

         The latest issue of USA TODAY's BASEBALL WEEKLY features a
    special 20-page, pull-out section on marketing.  Features
    include:  Most popular MLB logos and top selling minor league
    merchandise.  MLB Properties had expected $2.8B in retail sales -
    - $3M more than '93 -- but will instead see a 10% drop, an
    estimated $280M.  The MOST POPULAR MLB LOGOS:  1) Rockies;  2)
    Braves;  3) White Sox;  4) Marlins;  5) Yankees;  6) Indians;  7)
    Phillies;  8) Cubs;  9) Rangers;  10) Cardinals.  TOP SELLING
    MINORS (in alphabetical order):  Augusta Greenjackets, Birmingham
    Barons, Carolina Mudcats, Chattanooga Lookouts, Durham Bulls,
    Hickory Crawdads, Portland Sea Dogs, Salt Lake Buzz, Trenton
    Thunder, West Michigan Whitecaps (BASEBALL WEEKLY, 11/2-15
    issue).
    

    Print | Tags: Atlanta Braves, Chicago Bulls, Chicago Cubs, Chicago White Sox, Cleveland Indians, Colorado Rockies, Miami Marlins, MLB, New York Yankees, Philadelphia Phillies, Time Warner, YankeeNets
  • HERMAN'S REBOUNDS WITH OPENINGS IN BOSTON, NEW YORK

         Herman's Sporting Goods, which recently emerged from Chapter
    11 bankruptcy protection, announced the Grand Opening of new
    stores over this weekend and next week in the metropolitan Boston
    and New York areas.  Knicks forwards Anthony Bonner and Anthony
    Mason, Devils defenseman Bruce Driver, Rangers broadcaster John
    Davidson, Celtics forward Rick Fox and Patriots tight end Ben
    Coates will appear at the various events.  All the stores, some
    new and some remodeled, feature Herman's "new design concept"
    (Herman's).
    

    Print | Tags: Boston Celtics, Cablevision, New England Patriots, New Jersey Devils, New York Knicks, News Corp./Fox, YankeeNets
  • HYDE ATHLETIC SHOE MAKER REPORTS EARNINGS DROP

         Hyde Athletic Industries Inc. reports a 46% drop in third
    quarter earnings, attributed to increased costs and "unusually
    strong" earnings for '93.  Last year's third quarter ratings were
    boosted by Consumer Reports magazine top rating for a Hyde
    athletic shoe.  Hyde Chair and CEO John Fisher did say that
    Hyde's Saucony brand has been gaining market share (BOSTON
    HERALD, 11/2).
    

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  • IHL'S ICE STAGE "ICESTOCK": TWO MINUTES FOR NUDITY?

         The IHL's Indianapolis Ice host the Cleveland Lumberjacks
    tonight in a game promoted as "Icestock:  Three Hours of Peace,
    Love and High-Sticking."  The players will wear tie-dyed
    uniforms, a local band will perform a Jimi Hendrix-style national
    anthem and flowers will be handed out to the crowd.  Ice
    President Ray Compton:  "We even tried to tie-dye the Zamboni"
    (USA TODAY, 11/4).
    

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  • MARKETPLACE ROUND-UP

         McDonald's and its lead ad agency, Leo Burnett, are upset
    that their $250M "piggyback" deal with Coke is not "ambush proof"
    during NFL broadcasts.  At issue are "NFL video vignettes" by
    PepsiCo-owned Taco Bell and Red Lobster, and Wendy's ads with
    Fox's Terry Bradshaw.  "Insiders" say it is unlikely either the
    NFL or Fox would provide McDonald's further protection
    (BRANDWEEK, 10/31 issue)....  Riddell Sports Inc. had an $8M jury
    verdict rendered against it in a product liability action in
    federal court in Wichita, KS.  The Company intends to appeal the
    decision and has six other similar suits pending (Riddell)....AD
    AGENCY NEWS:  The Champion Products Division of Sara Lee Corp.
    named Merkley Newman Harty (NYC) to handle its estimated $12M
    account, previously at Saatchi & Saatchi.  Also, the French World
    Cup Organization Committee signed DDB Needham (Paris) to handle
    marketing communications for the '98 tournament (N.Y. TIMES,
    11/4)...."Nightly Business Report" reports that Grand
    Metropolitan or even Coca Cola might be interested in a buyout of
    Quaker Oats (PBS, 11/3)....The City of Los Angeles Marathon
    announced that computer manufacturer Packard Bell has signed on
    as a sponsor of the '95 marathon.  Packard Bell will be the
    race's "official computer" and the firm's computers will be used
    to tabulate race data (Packard Bell/L.A. Marathon)....Resort
    Sports Network (RSN) has named Jose Cuervo as title sponsor of
    its "Entertainment Report" program for '94-'95.  Cuervo's
    sponsorship involves event merchandising, promotional give-aways
    and other premiums for resort viewers.  The closed-circuit show
    informs resort guests of "hot spots" to visit after the slopes
    close (RSN)....Asics Tiger Corp. is sponsoring "The Winning Way"
    speaker's bureau which features Asics-sponsored women athletes
    and coaches who serve as role models for younger female athletes
    (Asics).....Technology columnist Michael Schrage writes that Sega
    and Nintendo "may be squandering the last, best chance [they
    have] to define digital pop culture entertainment for the world's
    teenagers" by not putting game systems on-line (WASHINGTON POST,
    11/4).
    

    Print | Tags: Coca-Cola, McDonalds, News Corp./Fox, NFL, PepsiCo, Sara Lee, Wendys
  • U.S. MINT LOSES A MINT ON WORLD CUP COMMEMORATIVE COINS

         The U.S. Mint's World Cup commemorative coin program was "a
    flop" for the government and lost more than $5M -- "the first in
    modern times to lose money," according to a report in this
    morning's L.A. TIMES.  However, the program netted almost $9M for
    the World Cup Organizing Committee.  Legislation authorized by
    Congress and signed in 1992 by President Bush, permitted the U.S.
    Mint to produce over 10M coins of legal tender celebrating the
    1994 World Cup, but only 1.5M coins were sold.  The Federal
    government was responsible for designing, manufacturing,
    marketing, and distributing the coins -- and then paying the
    World Cup a 25% royalty on any coins sold, essentially
    guaranteeing a profit. "For example, an uncirculated World Cup
    commemorative silver dollar sold for $28.  Included in the
    purchase price was the surcharge payment of $7, which went to the
    World Cup Organizing Committee."  Rep. Esteban Torres (D-CA), who
    sponsored the legislation:  "Everyone wants to get into the
    commemorative coin business for obvious reasons.  It's not so
    much that members want to provide perks.  But they are besieged
    by interest groups -- everyone comes at you."  This January,
    Congress will launch a commemorative coin program for the 1996
    Olympics (Julie Cart, LOS ANGELES TIMES, 11/3).
    

    Print | Tags: Champ Car World Series
  • WHAT'S ON TAP? LOCKOUT ADDS TO MOLSON'S 2ND QUARTER LOSS

         Molson Cos. Ltd. reported a 12% decrease in earnings due to
    "flat brewery results," lower profits at U.S. cleaning and
    sanitizing subsidiary and "tighter margins" in its retail
    divisions.  Net income for the period ending September 30 was
    C$32.7M, compared to C$37.2M for the same period last year.
    Molson's sports and entertainment group, which owns the
    Canadiens, reported a 6-month operating loss of $3.6M, compared
    with a profit of $3.2M last year.  A Molson spokesperson said the
    NHL lockout has cost the company about $3M, and could reach $15M
    if the season is canceled (Paul Brent, FINANCIAL POST, 11/4).
         NEW AD CAMPAIGN FROM MILLER LITE:  "The stakes are high as
    the Miller Brewing Company introduces another campaign for Miller
    Lite, the fourth since the $100 million account arrived at Leo
    Burnett U.S.A. three years ago in one of the largest agency
    switches ever."  Two new spots began running this week in a
    campaign called "Great Expectations," in which viewers find
    themselves "transported inside their television sets,
    participating in the events they were watching."  Scott Barnum,
    Franchise Dir for Premium Brands at Miller, said the new campaign
    will focus more on the "first half of the 'Tastes great, less
    filling' equation" (Stuart Elliott, N.Y. TIMES, 11/3).  Miller
    also added Young & Rubicam as the company's "first international
    agency of record" (N.Y. TIMES, 11/4).
    

    Print | Tags: Montreal Canadiens, NHL
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