STATE OF THE STADIUM: YOU LITTLE DEVIL

     Last week, Cardinal's Owner Bill Bidwill told the BusinessJournal of Phoenix that the current stadium at Sun Devil Stadiumin Tempe is inadequeate and that he desires a new, state-of-the-art domed facility for his team.  The Cardinals have played atSun Devil at ASU since 1988:
  
     
       
STADIUM:
    
    
       
Sun         Devil Stadium, Tempe, AZ.
    
  
  
     
AGE:
    
Built in 1956.
  
  
     
CAPACITY:
    
73,238
  
  
     
LUXURY       SEATS:
    
60 luxury boxes, 8       suites — team recieves all revenue from luxury seating.
  
  
     
OWNERSHIP:
    
Owned by the State       of Arizona.
  
  
     
MANAGEMENT:
    
Operated by Arizona       State University.
  
  
     
CONCESSIONS:
    
Fine Host Catering.       Team gets an estimated 20% of concession revenue.
  
  
     
PARKING:
    
10,000 spots —       average $4 a car — revenue split between the Cardinals and ASU.
  
  
     
ADVERTISING:
    
Cardinals began to       share advertising this year with ASU — roughly 50/50 split in revenue.
  
  
     
LEASE:
    
Sucession of three       10-year terms — first expires in 1997.
  
  
     
RENT:
    
$1.1 million —       16th highest.
  

(Source: Tom Sadler/Sun Devil Stadium; rent figure from theFlorida Times-Union article on July 24, 1994).