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STATE OF THE STADIUM: YOU LITTLE DEVIL
Published November 30, 1994
Last week, Cardinal's Owner Bill Bidwill told the Business Journal of Phoenix that the current stadium at Sun Devil Stadium in Tempe is inadequeate and that he desires a new, state-of-the- art domed facility for his team. The Cardinals have played at Sun Devil at ASU since 1988:
Sun Devil Stadium, Tempe, AZ.
|AGE:||Built in 1956.|
|LUXURY SEATS:||60 luxury boxes, 8 suites team recieves all revenue from luxury seating.|
|OWNERSHIP:||Owned by the State of Arizona.|
|MANAGEMENT:||Operated by Arizona State University.|
|CONCESSIONS:||Fine Host Catering. Team gets an estimated 20% of concession revenue.|
|PARKING:||10,000 spots average $4 a car revenue split between the Cardinals and ASU.|
|ADVERTISING:||Cardinals began to share advertising this year with ASU roughly 50/50 split in revenue.|
|LEASE:||Sucession of three 10-year terms first expires in 1997.|
|RENT:||$1.1 million 16th highest.|
(Source: Tom Sadler/Sun Devil Stadium; rent figure from the Florida Times-Union article on July 24, 1994).