STATE OF THE STADIUM: YOU LITTLE DEVIL

     Last week, Cardinal's Owner Bill Bidwill told the Business
Journal of Phoenix that the current stadium at Sun Devil Stadium
in Tempe is inadequeate and that he desires a new, state-of-the-
art domed facility for his team.  The Cardinals have played at
Sun Devil at ASU since 1988:


  
 
    
 
      
STADIUM:
    
    
 
      
Sun 
        Devil Stadium, Tempe, AZ.
    
  
  
 
    
AGE:
    
Built in 1956.
  
  
 
    
CAPACITY:
    
73,238
  
  
 
    
LUXURY 
      SEATS:
    
60 luxury boxes, 8 
      suites — team recieves all revenue from luxury seating.
  
  
 
    
OWNERSHIP:
    
Owned by the State 
      of Arizona.
  
  
 
    
MANAGEMENT:
    
Operated by Arizona 
      State University.
  
  
 
    
CONCESSIONS:
    
Fine Host Catering. 
      Team gets an estimated 20% of concession revenue.
  
  
 
    
PARKING:
    
10,000 spots — 
      average $4 a car — revenue split between the Cardinals and ASU.
  
  
 
    
ADVERTISING:
    
Cardinals began to 
      share advertising this year with ASU — roughly 50/50 split in revenue.
  
  
 
    
LEASE:
    
Sucession of three 
      10-year terms — first expires in 1997.
  
  
 
    
RENT:
    
$1.1 million — 
      16th highest.
  


(Source: Tom Sadler/Sun Devil Stadium; rent figure from the
Florida Times-Union article on July 24, 1994).