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PRIMESTAR PARTNERS UPSET OVER NO DEAL WITH NFL
Published November 3, 1994
Cable operators that make up Primestar Partners "are furious at the NFL for not cutting a deal with the direct broadcast satellite venture." John Malone, President and CEO of TCI, a partner in Primestar: "For them to make an exclusive deal with DirectTV makes no economic sense." DirectTV, owned by GM, recently signed a deal with the league allowing them to be the exculsive DBS supplier to sell NFL games to customers. One cable exec in the Primestar partnership said the NFL "left $20 million on the table by not dealing with us." The cable group will now push Primestar to their own customers who want DBS over cable. One cable exec of a Primestar partner: "It's much smarter to cannibalize ourselves and keep the business rather than let some other DBS supplier get it" (Chuck Ross, INSIDE MEDIA, 11/2 issue).