SBD/3/Sports Media


     The WALL STREET JOURNAL is set to launch a weekend sports
section.  One source at the JOURNAL:  "Let's face it, sports is
really just a business these days" (Neal Travis, N.Y. POST,
11/3)....La Cadena Deportiva Prime Ticket has signed a five-year
agreement with New Forever, Corp. to televise eight tournaments
and more than 1,000 league matches from Brazil, Columbia, Ecuador
and Peru in the U.S. (Prime Ticket)....Midwest Sports Channel has
signed an agreement to air a minimum of 38 CBA games during the
'94-'95 season (GOULD MEDIA, 11/2)....Fox gained another large
market over NBC when the NFL placed Carolina in Fox's NFC West
and Jacksonville in the NBC's AFC Central.  Charlotte is the No.
28 media market, while Jacksonville is No. 55 (Rudy Martzke, USA
TODAY, 11/3)....ESPN's Bob Ley received the Sports Journalism
Award for Sports Media as host of ESPN's "Outside the Lines" at
the Northeastern Univ. Sports and Society Hall of Fame dinner
(Mult., 11/3).
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ESPN, NBC, NFL, Media, Walt Disney

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