SBD/3/Sports Industrialists


     MAGIC JOHNSON was a guest on NBC's "Today Show."  Johnson,
who owns 5% of the Lakers talked of the rookie salary cap.
Johnson: "I want the players to get as much as they can get. ...
If you deserve the money and you earned it.  Here it is."  But he
was critical of the high-priced demands of rookie.  On Glenn
Robinson's demands: "No way, the franchise of Milwaukee is worth
only $90 million. ... Nobody is worth a $100 million."  Johnson
jokingly said, however, that he, Michael Jordan and Larry Bird
would be worth that much if they were still playing Magic.  More
seriously, Johnson said Jordan would have been the first $100M
player if he had stayed in the NBA (NBC, 11/3).
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