SBD/3/Sports Industrialists

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  • EXECUTIVE TRANSACTIONS

         Resort Sports Network announced that LARRY COLLINS has
    joined as full-time sales rep for NYC and Chicago (Resort
    Network)....Ventura Entertainment Group, a sports marketing event
    promotion and infomercial producer, announced additions to their
    Board of Directors.  WILLIAM EBERLE of Showscan Entertainment and
    BENNET SMITH, President and CEO of Soundview Media have been
    named to the board.  DAVID WARD, formerly a senior partner at
    Deloitte & Touce, was named Chief Financial Officer and Treasurer
    (VARIETY, 11/2).
    

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  • MAGIC SHOW ON "TODAY"

         MAGIC JOHNSON was a guest on NBC's "Today Show."  Johnson,
    who owns 5% of the Lakers talked of the rookie salary cap.
    Johnson: "I want the players to get as much as they can get. ...
    If you deserve the money and you earned it.  Here it is."  But he
    was critical of the high-priced demands of rookie.  On Glenn
    Robinson's demands: "No way, the franchise of Milwaukee is worth
    only $90 million. ... Nobody is worth a $100 million."  Johnson
    jokingly said, however, that he, Michael Jordan and Larry Bird
    would be worth that much if they were still playing Magic.  More
    seriously, Johnson said Jordan would have been the first $100M
    player if he had stayed in the NBA (NBC, 11/3).
    

    Print | Tags: Los Angeles Lakers, NBA, NBC, Orlando Magic, RDV Sports, People and Pop Culture
  • NAMES IN THE NEWS

         Former Patriots GM PAT SULLIVAN now serves as President of
    Game Creek Video, a "10-employee firm that rents out its two 48-
    foot video production trucks to television networks and stations
    large and small" (BOSTON GLOBE, 11/2).... VINCENT PIAZZA and
    VINCENT TIRENDI, the two businessman "rejected as potential
    investors" in a '92 effort to move the Giants to Tampa/St. Pete,
    received a formal apology  from MLB yesterday over statements
    made by one exec on the Piazza's and Tirendi's backgrounds
    (PHILADELPHIA INQUIRER, 11/3)....For the first time, prosecutors
    have "detailed an incident" in which money from the L.A. Kings
    was improperly used to help BRUCE MCNALL's severe cash flow
    problems.  Prosecutors charge as much as $7M was diverted from
    the "elite Senate Seat program at the Forum in '93 to support
    McNall's collapsing business empire" (L.A. TIMES, 11/3)
    

    Print | Tags: MLB, New England Patriots, People and Pop Culture
  • WOMEN AND SPORTS: THE TIMES, THEY ARE A CHANGIN'

         Donna Lopiano is Executive Director of the Women's Sports
    Foundation.  For this week's "Insider Interview," Lopiano spoke
    with THE SPORTS BUSINESS DAILY on the emerging role of women in
    sports, as consumers, fans, viewers -- as well as the prospect of
    future women's pro leagues.
         THE DAILY:  With all the labor problems in major league
    sports, why isn't there more talk about women's sports?
         LOPIANO:  If women's professional sports were already
    developed, they might be considered an alternative to striking
    leagues.  With the exception of the LPGA, WTA and some pro beach
    volleyball, there has literally been little or nothing except
    individual participation. ... The history of women's professional
    team sports in the U.S. has been a litany of investors with
    terrible strategic plans, placing franchises in markets where
    they're going head to head with already developed men's sport
    products --and doomed to fail.  Coupled with the fact that many
    of these were started 10 to 15 years ago when women did not have
    the opportunities and did not have skills that you would call
    professional level. ... It's really changed in the last 10 years.
    You now have a large enough pool where -- I don't care what the
    sport is -- you can put together a pro women's team sport.
         THE DAILY:  Is there a change going on in terms of women's
    sports participation and viewing habits?
         LOPIANO:  No question.  When you look at participation data,
    prior to 1977 only one in every 27 high school girls played
    varsity sports.  That figure today is one-in-three.  And the
    figure for boys is one-in-two.  So women are probably halfway
    there, in terms of where guys currently are.  For the very first
    time, we've got eight years of athletes who've had the
    opportunity to weight train, to have quality coaches, to have had
    athletic scholarships in schools.  Athletic scholarships didn't
    happen until 1975.
         THE DAILY:  What does it take to attract the female
    demographic (18-39), from a viewer and consumer standpoint?
         LOPIANO:  I would think it only takes someone who has an
    interest in a sport.  And you are more likely to be interested if
    you've played it and therefore understand it.  It's very hard
    just to observe it and demonstrate a passion. ... It's no
    accident that NBA Properties has a woman's line and is selling
    actively to women, even though most of their demographics are
    still men.  Forty percent of their in-arena spectators, I
    understand are women and thirty percent of their TV spectators
    are women.
         THE DAILY:  Who are the leaders in the sports industry in
    terms of appealing to women?
         LOPIANO:  There's no doubt that there are a number of
    companies who have grabbed the gauntlet, in terms of changing the
    face of sports to include women.  Reebok, who made their money
    off of women's fitness, is now jumping head over heels into
    women's sports.  The kind of money and the kind of effort they're
    going in with to promote female athletes, as opposed to women's
    fitness, is really extraordinary.  But you can look at companies
    as diverse as Gillette.  Gillette has a history in men's sports
    and now they're getting into women's sports.  A product like milk
    is going big time into women's sports because of the osteoporosis
    connection.  All of these companies are seeing the marketing
    value of playing to an untapped market, and they're going in big
    time.
    

    Print | Tags: LPGA, NBA, Reebok, People and Pop Culture
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