"Baby" Lydia Ko Gracing Evian Bottles Henderson Trying To Balance Endorsements, Golf Skechers Inks Deal With Golfer Brooke Henderson UL Looks To Raise Awareness Via LPGA LPGA Looks To Capitalize On Budding Rivalry Female Golfers Committed To Rio Games Henderson Has Big Marketing Potential Youth Movement In LPGA Could Boost Exposure PGA Tour/LPGA Strike Deal With Topgolf PGA Tour, LPGA Launch Working Relationship
SBD/3/Sponsorships Advertising Marketing
Published November 3, 1994
PROSTAR Entertainment Network has "locked up two sponsorship deals for its national network of 700 sports bars, nightclubs, hotel lounges, and taverns." PROSTAR, the subscription based closed-circuit and pay-per-view distributor, said Turner Publishing and Nabisco (A-1 steak sauce) have made "national buys on the network." PROSTAR "transmits 16 hours of satellite- delivered programming daily" (INSIDE MEDIA, 11/2 issue)....Golf manufacturer Mizuno Corp. will liquidate its units in the United Kingdom and Germany, citing severe competition in the European market....Karsten Manufacturing Corp. founder Karsten Solheim and his wife, Louise, are the recipients of the '94 LPGA's Commissioner Award (GOLFWEEK, 11/3 issue)....Lexus will be the sole sponsor of a 32-page section within Vintage Golf World, the Nov. 25 special issue commemorating the magazine's 45th anniversary (INSIDE MEDIA, 11/2 issue).