HOTTEST GAME ON WHEELS -- ROLLER HOCKEY SEEKS SPONSORS

     Roller Hockey International (RHI) has hired EMCI, a
Stamford, CT, entertainment and sports marketing firm to sell the
league's corporate media/merchandise packages. "The idea is to
try and land one title sponsor and four to five exclusive
participating sponsors."  For the price of $1.5M, the RHI title
sponsor will receive heavy media time on ESPN and ESPN2, as well
as signage opportunities with their corporate logo on the center
playing surface and on players helmets and uniforms.  The league
hopes to extend its contract with ESPN after the '95 season and
expand into such cities as Cleveland, Houston, Washington, and
Dallas.  Average attendance for the year's contests was 4,500,
and RHI has signed licensing agreements totaling $2M for such
products as hats, T-shirts and jersey's.  RHI COO David McLane
estimates that 5 million kids are playing roller hockey in the
streets and in amateur leagues.  McLane: "Like basketball, our
roots are in the streets.  We are strategically positioned to be
the sports of the '90's" (Brockinton & Reynolds, INSIDE MEDIA,
11/2 issue).