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HOTTEST GAME ON WHEELS -- ROLLER HOCKEY SEEKS SPONSORS
Published November 3, 1994
Roller Hockey International (RHI) has hired EMCI, a Stamford, CT, entertainment and sports marketing firm to sell the league's corporate media/merchandise packages. "The idea is to try and land one title sponsor and four to five exclusive participating sponsors." For the price of $1.5M, the RHI title sponsor will receive heavy media time on ESPN and ESPN2, as well as signage opportunities with their corporate logo on the center playing surface and on players helmets and uniforms. The league hopes to extend its contract with ESPN after the '95 season and expand into such cities as Cleveland, Houston, Washington, and Dallas. Average attendance for the year's contests was 4,500, and RHI has signed licensing agreements totaling $2M for such products as hats, T-shirts and jersey's. RHI COO David McLane estimates that 5 million kids are playing roller hockey in the streets and in amateur leagues. McLane: "Like basketball, our roots are in the streets. We are strategically positioned to be the sports of the '90's" (Brockinton & Reynolds, INSIDE MEDIA, 11/2 issue).