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SBD/3/Sponsorships Advertising Marketing
ANDERSEN AFTER INT'L BOOST FROM WORLD CHAMPIONSHIP OF GOLF
Published November 3, 1994
Andersen Consulting's three-year deal to be the title sponsor of the new World Championship of Golf is a major component of the company's $10 million image-building campaign next year. The Championship, a joint venture with ABC, ESPN, and International Sports & Entertainment Strategies (ISES), will run from March to December and be played in Spain, Japan, the U.K., and the U.S. "Through its title sponsorship, Andersen will air 300-315 30-second commercial spots." Davd Bassin, Adnerson's Dir of Advertising: "We are becoming increasingly global and so are our clients. Therefore we felt this was perfect for us." ABC, ESPN, and ISES have begun looking for more "presenting" sponsors" and "official suppliers" for the Championships. Sources say the price tag for a presenting sponsor is about $1 million (Langdon Brockinton, INSIDE MEDIA, 11/2 issue).