SBD/3/Sponsorships Advertising Marketing

ANDERSEN AFTER INT'L BOOST FROM WORLD CHAMPIONSHIP OF GOLF

     Andersen Consulting's three-year deal to be the title
sponsor of the new World Championship of Golf is a major
component of the company's $10 million image-building campaign
next year.  The Championship, a joint venture with ABC, ESPN, and
International Sports & Entertainment Strategies (ISES), will run
from March to December and be played in Spain, Japan, the U.K.,
and the U.S. "Through its title sponsorship, Andersen will air
300-315 30-second commercial spots."  Davd Bassin, Adnerson's Dir
of Advertising: "We are becoming increasingly global and so are
our clients.  Therefore we felt this was perfect for us."  ABC,
ESPN, and ISES have begun looking for more "presenting" sponsors"
and "official suppliers" for the Championships.  Sources say the
price tag for a presenting sponsor is about $1 million (Langdon
Brockinton, INSIDE MEDIA, 11/2 issue).
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