SBD/3/Sponsorships Advertising Marketing

125TH COLLEGE FOOTBALL ANNIVERSARY LOGO GAINING POPULARITY

     The logos that have appeared on college football jerseys
this season commemorating college football's 125th anniversary
were developed by the sports marketing company AdCraft
Associates.  PageNet of Oklahoma and Bryan Foods have agreed to
pay an undisclosed amount to use the logo.  PageNet has billed
itself as the "official paging company of college football's
125th anniversary celebration."  The following manufacturers have
been duly licensed to make and market 125th Anniversary
merchandise: DeLong Sportswear, Fotoball, Gear for Sports, Hunter
Manufacturing, John Holladay Graphics, George Nathan &
Associates, Russell, Sahara, Shadowox, Team Edition and Wilson.
Nearly 500 of the 681 colleges playing football at all levels are
wearing the celebratory patches (AdCraft Associates).
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Wilson Sporting Goods

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