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SBD/3/Sponsorships Advertising Marketing
125TH COLLEGE FOOTBALL ANNIVERSARY LOGO GAINING POPULARITY
Published November 3, 1994
The logos that have appeared on college football jerseys this season commemorating college football's 125th anniversary were developed by the sports marketing company AdCraft Associates. PageNet of Oklahoma and Bryan Foods have agreed to pay an undisclosed amount to use the logo. PageNet has billed itself as the "official paging company of college football's 125th anniversary celebration." The following manufacturers have been duly licensed to make and market 125th Anniversary merchandise: DeLong Sportswear, Fotoball, Gear for Sports, Hunter Manufacturing, John Holladay Graphics, George Nathan & Associates, Russell, Sahara, Shadowox, Team Edition and Wilson. Nearly 500 of the 681 colleges playing football at all levels are wearing the celebratory patches (AdCraft Associates).