The logos that have appeared on college football jerseys
this season commemorating college football's 125th anniversary
were developed by the sports marketing company AdCraft
Associates.  PageNet of Oklahoma and Bryan Foods have agreed to
pay an undisclosed amount to use the logo.  PageNet has billed
itself as the "official paging company of college football's
125th anniversary celebration."  The following manufacturers have
been duly licensed to make and market 125th Anniversary
merchandise: DeLong Sportswear, Fotoball, Gear for Sports, Hunter
Manufacturing, John Holladay Graphics, George Nathan &
Associates, Russell, Sahara, Shadowox, Team Edition and Wilson.
Nearly 500 of the 681 colleges playing football at all levels are
wearing the celebratory patches (AdCraft Associates).

     Andersen Consulting's three-year deal to be the title
sponsor of the new World Championship of Golf is a major
component of the company's $10 million image-building campaign
next year.  The Championship, a joint venture with ABC, ESPN, and
International Sports & Entertainment Strategies (ISES), will run
from March to December and be played in Spain, Japan, the U.K.,
and the U.S. "Through its title sponsorship, Andersen will air
300-315 30-second commercial spots."  Davd Bassin, Adnerson's Dir
of Advertising: "We are becoming increasingly global and so are
our clients.  Therefore we felt this was perfect for us."  ABC,
ESPN, and ISES have begun looking for more "presenting" sponsors"
and "official suppliers" for the Championships.  Sources say the
price tag for a presenting sponsor is about $1 million (Langdon
Brockinton, INSIDE MEDIA, 11/2 issue).

     PepsiCo's Frito Lay division, Doritos, is spending $50M to
"jazz up the corn chip" in the costliest redesign in Frito-Lay's
history.  PepsiCo VP of Tortilla Chip Marketing Roger Berdusco
said the change is a response to "what people tell us they want":
"People told us they wanted bigger chips and a more intense
taste."  The January introduction of the new Doritos will
coincide with a new advertising campaign by BBDO New York that
will include the Doritos sponsorship of the halftime show of
Super Bowl XXVIII and sponsorship of the Final Four in March
(Glenn Collins, N.Y. TIMES, 11/3).

     Roller Hockey International (RHI) has hired EMCI, a
Stamford, CT, entertainment and sports marketing firm to sell the
league's corporate media/merchandise packages. "The idea is to
try and land one title sponsor and four to five exclusive
participating sponsors."  For the price of $1.5M, the RHI title
sponsor will receive heavy media time on ESPN and ESPN2, as well
as signage opportunities with their corporate logo on the center
playing surface and on players helmets and uniforms.  The league
hopes to extend its contract with ESPN after the '95 season and
expand into such cities as Cleveland, Houston, Washington, and
Dallas.  Average attendance for the year's contests was 4,500,
and RHI has signed licensing agreements totaling $2M for such
products as hats, T-shirts and jersey's.  RHI COO David McLane
estimates that 5 million kids are playing roller hockey in the
streets and in amateur leagues.  McLane: "Like basketball, our
roots are in the streets.  We are strategically positioned to be
the sports of the '90's" (Brockinton & Reynolds, INSIDE MEDIA,
11/2 issue).

     PROSTAR Entertainment Network has "locked up two sponsorship
deals for its national network of 700 sports bars, nightclubs,
hotel lounges, and taverns."  PROSTAR, the subscription based
closed-circuit and pay-per-view distributor, said Turner
Publishing and Nabisco (A-1 steak sauce) have made "national buys
on the network."  PROSTAR "transmits 16 hours of satellite-
delivered programming daily" (INSIDE MEDIA, 11/2 issue)....Golf
manufacturer Mizuno Corp. will liquidate its units in the United
Kingdom and Germany, citing severe competition in the European
market....Karsten Manufacturing Corp. founder Karsten Solheim and
his wife, Louise, are the recipients of the '94 LPGA's
Commissioner Award (GOLFWEEK, 11/3 issue)....Lexus will be the
sole sponsor of a 32-page section within Vintage Golf World, the
Nov. 25 special issue commemorating the magazine's 45th
anniversary (INSIDE MEDIA, 11/2 issue).

     "In a deal that will create the nation's third-largest soft-
drink company,"  Quaker Oats said Wednesday it is paying $1.7B in
cash to acquire Snapple Beverages.  Quaker Oats Chair-CEO William
Smithburg characterized the merger as an "offensive move to
enhance" Quaker's portfolio of products.  Securites Corp.'s John
Curti: "It's no secret that Quaker was being stalked by both
Coca-Cola and PepsiCo.  I think there was a defensive strategy
here" (Ronald Yates, CHICAGO TRIBUNE, 11/3).  By purchasing
Snapple, Quaker -- parent company of Gatorade -- plans to
strengthen Gatorade and Snapple sales in markets where they have
been traditionally weak.  Quaker spokesperson Patti Jo Sinopoli:
"We plan on taking Snapple where Gatorade has been and taking
Gatorade where Snapple has been" (Lisa Respers, L.A. TIMES,
11/3).  The Quaker Oats offer was announced as Snapple reported
that its third-quarter earnings had "plummeted" 74% to $7M in the
third quarter (Martin Peers, N.Y. POST, 11/3).  NBR's Nancy
Seifert called the deal a "cereal murder" for investors, as
Quaker stock dropped 7 3/4 to 67 1/8.  NBR's Diane Eastabrook
reports a "fierce" iced-tea war should follow by next summer
(PBS, 11/2).