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  • ATLANTA GROUP SEEKS TO CURB AMBUSH ADS

         ACOG organizers, "fed up with 'ambush advertisers,' are
    embarking on an aggressive campaign against those companies that
    don't pay" ACOG for '96 Olympic sponsorship rights, "yet produce
    ads that give the impression they are official sponsors."  ACOG
    officials have come up with a new "name for the widespread
    practice:  parasite marketing."  ACOG is threatening everything
    from legal action to a "negative public-relations blitz against
    offending companies."  For the first time in Olympics history,
    there is an attorney for ACOG with the title of director of
    sponsor protection.  In addition, a print, TV and movie-theater
    campaign is planned to identify the legitimate Olympics sponsors
    and showcase what the sponsorship money is used for."  Darby
    Coker, a Dir of Marketing for ACOG, "believes the threat of
    public exposure will tap into a company's desire to maintain the
    credibility of its brands" (Kevin Goldman, WALL STREET JOURNAL,
    11/3).
    

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