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WINNIPEG SEAT CAMPAIGN SPUTTERS
Published November 3, 1994
The Manitoba Entertainment Complex (MEC) "has hit a wall" with its marketing campaign to sell 40 skyboxes and 1,500 club seats in the Winnipeg Jets' new arena by the end of November. Karen Theobald of FL-based Theobald & Associates Marketing is handling the campaign and says so far 38 luxury boxes and "barely over 500" club seats have been sold. Theobald is "really frustrated" by the club seat response: "There are major corporations that owe their success to this community and yet they haven't purchased. ... This isn't about the Jets and tickets to a few hockey games. The Jets are part of it, but this is about a building. This is about Winnipeg's future" (Scott Taylor, WINNIPEG FREE PRESS, 11/2). MEC Chair John Loewen said his group is considering a telethon as part of the campaign (Ed Willes, WINNIPEG SUN, 11/2). In a separate WINNIPEG FREE PRESS piece, Scott Taylor profiles Theobald. "Those who know her call her 'a firecracker,' and those who don't wonder how an 'outsider' got a contract many Winnipeg executives would die to have" (WINNIPEG FREE PRESS, 11/2).