NHL Rangers' Sather Drops GM Title Steelers Move Toward Super Bowl Bid Arizona State Transitions To Adidas New Balance Launches Global Campaign Arum's Top Rank Sues Haymon, PBC Chevy The Latest Daytona Rising Founding Partner SNY, Citi Present Special Mets Telecast Classified Advertisements Nike's Phil Knight Stepping Down In '16 USOC Praises Boston 2024's Progress
SBD/29/Sponsorships Advertising MarketingPrint All
Early holiday shopping stats are in. On "NBR," Paul Kangas reported that analysts are saying sales for the Thanksgiving weekend rose 7-8% over last year (PBS, 11/28). On "Moneyline," Lou Dobbs reported that the International Council of Shopping Centers announced that retail sales on "Black Friday" were 9% ahead of last year (CNN, 11/28).
NIKE: On Wednesday, Braves infielder Fred McGriff and Atlanta Mayor Bill Campbell will dedicate a new P.L.A.Y. court made from recycled Nike shoes in Atlanta. This is the sixth U.S. city this year to have a court donated as part of P.L.A.Y. -- Participate in the Lives of America's Youth, Nike's national youth sports and fitness initiative (Nike). CONVERSE: The company has introduced a new TV spot created by Houston Effler Herstek & Favat, for its new Sky Rider basketball shoe starring Timberwolves forward Isaiah "J.R" Rider (ADVERTISING AGE, 11/28 issue). REEBOK: Today in Orlando, Reebok endorsers Shaquille O'Neal, Emmitt Smith and Frank Thomas shoot a TV ad that will air "globally" -- although Thomas and baseball references will not be included in European airings (Michael Hiestand, USA TODAY, 11/29). The company has also introduced a new line of basketball shoes and apparel built around NBA star Shawn Kemp. A TV spot by Leo Burnett began running last week (ADVERTISING AGE, 11/28 issue).
According to a survey by the Sports Apparel Products Council, sports apparel -- a $32.2B industry -- "is revolutionizing the fashion industry and is directly responsible for trends that affect both sexes spanning all age groups." Only 8% of the population uses sports apparel strictly for sports or fitness activities, while 35% of the population wear sports apparel exclusively for casual wear; 56% use it for both. Among other results: 86% of consumers own sports apparel; Teens (13-17 year-olds) represent only 8.9% of all sports apparel wearers, but account for 29% of sports apparel dollars spent. Teens own the most licensed wear, basketball apparel and outdoorwear. The average consumer shops for sports apparel 10 times a year and spends an average of $193/year. Teens, however, shop for sports apparel 22.9 times per year and spend an avg. of $311/year. Men spend $201/year versus $187 for women. The top three categories of sports apparel owned by men are licensed wear (65%), swimwear (42%) and running wear (36%). For women, it's swimwear (63%), followed by licensed wear (45%) and bodywear/aerobic wear (41%). Sporting Goods Manufacturers Association Exec Dir Maria Stefan on the impact of teens on apparel: "Teens are trendsetters and what they wear ends up influencing the entire fashion industry" (SGMA).