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Early holiday shopping stats are in. On "NBR," Paul Kangas reported that analysts are saying sales for the Thanksgiving weekend rose 7-8% over last year (PBS, 11/28). On "Moneyline," Lou Dobbs reported that the International Council of Shopping Centers announced that retail sales on "Black Friday" were 9% ahead of last year (CNN, 11/28).
NIKE: On Wednesday, Braves infielder Fred McGriff and Atlanta Mayor Bill Campbell will dedicate a new P.L.A.Y. court made from recycled Nike shoes in Atlanta. This is the sixth U.S. city this year to have a court donated as part of P.L.A.Y. -- Participate in the Lives of America's Youth, Nike's national youth sports and fitness initiative (Nike). CONVERSE: The company has introduced a new TV spot created by Houston Effler Herstek & Favat, for its new Sky Rider basketball shoe starring Timberwolves forward Isaiah "J.R" Rider (ADVERTISING AGE, 11/28 issue). REEBOK: Today in Orlando, Reebok endorsers Shaquille O'Neal, Emmitt Smith and Frank Thomas shoot a TV ad that will air "globally" -- although Thomas and baseball references will not be included in European airings (Michael Hiestand, USA TODAY, 11/29). The company has also introduced a new line of basketball shoes and apparel built around NBA star Shawn Kemp. A TV spot by Leo Burnett began running last week (ADVERTISING AGE, 11/28 issue).
According to a survey by the Sports Apparel Products Council, sports apparel -- a $32.2B industry -- "is revolutionizing the fashion industry and is directly responsible for trends that affect both sexes spanning all age groups." Only 8% of the population uses sports apparel strictly for sports or fitness activities, while 35% of the population wear sports apparel exclusively for casual wear; 56% use it for both. Among other results: 86% of consumers own sports apparel; Teens (13-17 year-olds) represent only 8.9% of all sports apparel wearers, but account for 29% of sports apparel dollars spent. Teens own the most licensed wear, basketball apparel and outdoorwear. The average consumer shops for sports apparel 10 times a year and spends an average of $193/year. Teens, however, shop for sports apparel 22.9 times per year and spend an avg. of $311/year. Men spend $201/year versus $187 for women. The top three categories of sports apparel owned by men are licensed wear (65%), swimwear (42%) and running wear (36%). For women, it's swimwear (63%), followed by licensed wear (45%) and bodywear/aerobic wear (41%). Sporting Goods Manufacturers Association Exec Dir Maria Stefan on the impact of teens on apparel: "Teens are trendsetters and what they wear ends up influencing the entire fashion industry" (SGMA).