SBD/29/Sponsorships Advertising Marketing

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  • HOLIDAY SHOPPING SEASON STARTS OFF WITH A BANG

         Early holiday shopping stats are in.  On "NBR," Paul Kangas
    reported that analysts are saying sales for the Thanksgiving
    weekend rose 7-8% over last year (PBS, 11/28).  On "Moneyline,"
    Lou Dobbs reported that the International Council of Shopping
    Centers announced that retail sales on "Black Friday" were 9%
    ahead of last year (CNN, 11/28).
    

    Print | Tags: Time Warner
  • LACING UP: AN UPDATE ON SHOE COMPANIES

         NIKE:  On Wednesday, Braves infielder Fred McGriff and
    Atlanta Mayor Bill Campbell will dedicate a new P.L.A.Y. court
    made from recycled Nike shoes in Atlanta.  This is the sixth U.S.
    city this year to have a court donated as part of P.L.A.Y. --
    Participate in the Lives of America's Youth, Nike's national
    youth sports and fitness initiative (Nike).
         CONVERSE:  The company has introduced a new TV spot created
    by Houston Effler Herstek & Favat, for its new Sky Rider
    basketball shoe starring Timberwolves forward Isaiah "J.R" Rider
    (ADVERTISING AGE, 11/28 issue).
         REEBOK:  Today in Orlando, Reebok endorsers Shaquille
    O'Neal, Emmitt Smith and Frank Thomas shoot a TV ad that will air
    "globally" -- although Thomas and baseball references will not be
    included in European airings (Michael Hiestand, USA TODAY,
    11/29).  The company has also introduced a new line of basketball
    shoes and apparel built around NBA star Shawn Kemp.  A TV spot by
    Leo Burnett began running last week (ADVERTISING AGE, 11/28
    issue).
    

    Print | Tags: Atlanta Braves, Converse, Minnesota Timberwolves, NBA, Nike, Reebok, Time Warner
  • SURVEY SAYS THAT TEENS BIGGEST SPENDERS ON SPORTS APPAREL

         According to a survey by the Sports Apparel Products
    Council, sports apparel -- a $32.2B industry -- "is
    revolutionizing the fashion industry and is directly responsible
    for trends that affect both sexes spanning all age groups."  Only
    8% of the population uses sports apparel strictly for sports or
    fitness activities, while 35% of the population wear sports
    apparel exclusively for casual wear; 56% use it for both.  Among
    other results:  86% of consumers own sports apparel; Teens (13-17
    year-olds) represent only 8.9% of all sports apparel wearers, but
    account for 29% of sports apparel dollars spent.  Teens own the
    most licensed wear, basketball apparel and outdoorwear.  The
    average consumer shops for sports apparel 10 times a year and
    spends an average of $193/year.  Teens, however, shop for sports
    apparel 22.9 times per year and spend an avg. of $311/year.  Men
    spend $201/year versus $187 for women.  The top three categories
    of sports apparel owned by men are licensed wear (65%), swimwear
    (42%) and running wear (36%).  For women, it's swimwear (63%),
    followed by licensed wear (45%) and bodywear/aerobic wear (41%).
    Sporting Goods Manufacturers Association Exec Dir Maria Stefan on
    the impact of teens on apparel: "Teens are trendsetters and what
    they wear ends up influencing the entire fashion industry"
    (SGMA).
    

    Print | Tags: SGMA
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