SBD/29/Franchises

ANAHEIM SPORTS AUTHORITY SEEN AS KEY TO KEEP RAMS IN L.A.

     When Save the Rams meets with Rams President John Shaw
tomorrow, the group will attempt to keep the team in Anaheim by
promising that a local sports authority will be established to
help turn 800 acres of land into a premier sports-entertainment
complex.  The City of Anaheim plans to hire a land-use consultant
by the end of the year and will join forces with Orange County to
create a sports authority, "an agency that could bring county
financing to new or renovated facilities."  Save the Rams wants
to turn the area surrounding Anaheim Stadium into a sports-
oriented retail district, with two stadiums, shops restaurants
and other tourist attractions.  The Rams may find the idea
"appealing because of a new managerial structure and potential
revenue streams for the team."  Agent Leigh Steinberg,
spokesperson for Save the Rams, called the authority a "critical
step in the new relationship between the Rams and Orange County,"
adding "the hope is to wash out the history of bad dealings"
(Himmelberg & Mouchard, ORANGE COUNTY REGISTER, 11/29).
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Franchises, St. Louis Rams

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