SBD/28/Sports Media

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         Phil Mushnick contrasts Fox's "in-yer-face" and "chest-
    beating" promos with the special report on Jay Schroeder's son's
    six-hour brain surgery.  Mushnick:  "Fox seems stuck.  It doesn't
    seem to know whether to do right or wrong by its audiences;
    especially young audiences" (N.Y. POST, 11/28). ....Richard
    Sandomir reports one reason for the delay in the awarding of
    Wimbledon rights is the All England Club's request for "more air
    time" from bidders NBC/HBO and Fox/fX (N.Y. TIMES, 11/28)....In a
    Thanksgiving Day profile of the new digital home satellite dish
    market, Steve Zipay reports that DirectTV expects 400,000
    subscribers by the end of the year, and 2.6M more by the end of
    '96 (N.Y. NEWSDAY, 11/24).

    Print | Tags: HBO, NBC, Media

         TSN announced a deal with the NBA for the '94-95 season to
    show some 40-regular season games, plus playoffs.  "But it didn't
    come easy, nor will a national cable contract for next season"
    when the Raptors and Grizzlies begin play, according to Rob
    Longley in the TORONTO SUN.  Terms of the current deal were not
    announced, but TSN Coordinating Producer Scott Moore called it a
    "much more complicated negotiation" with the NBA than in the
    past.  A '95-96 cable deal is "still under negotiation."  Longley
    also reports that the Raptors' first local broadcast contract --
    buying time on City-TV and CKVR -- "may be an innovative and
    controlling way" for the team to broadcast its games locally.
    "But it may also reflect the fact that basketball is yet to be
    seen as a hot property. ... If, as sources suggest, the Raptors
    paid $2 million for air time, aggressive selling and major
    advertising support will be needed to turn a profit.  And it's a
    lot more work for the money than taking the $5 million or $6
    million the Raptors would have hoped to get for simply handing
    over their local rights to a broadcaster" (TORONTO SUN, 11/25).

    Print | Tags: Maple Leaf Sports and Entertainment, NBA, Media, Toronto Raptors
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