Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State MSG Expects Sellout For Cornell-BU Hockey Nike, Adidas Going Camouflage MSG Unveils Two New Bridges Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction
SBD/28/Sponsorships Advertising Marketing
NIKE PREPARING FOR A BIG YEAR IN SHOES?
Published November 28, 1994
With plans for the Madison Square Garden bid "long abandoned and the need for immediate cash savings shelved," Nike cast of vote of confidence in its own future last week, "hiking the quarterly" dividend payout 25%, to 25 cents a share. "That increase came despite less-than-impressive first-quarter results." But, Nike's "optimism appears well founded. The company is confident that additional manufacturing capacity secured in Asia will enable it to meet future order demands." And a growing number of analysts "figure that domestic demand for athletic footwear is finally starting to grow again after more than three years of stagnation" (Jay Palmer, BARRON'S, 11/28 issue).