Nike Sees Sales Rise 4.8% In Q4 Adidas Releases Wiggins' First Shoe Cavs, Nike Take Out Full-Page Ads CAA's O'Connor Named MSG CEO U.S. Open Attire Highlighted Nike To Stop Sponsoring College Swim Teams Nike Still In DOJ's Crosshairs Over Brazil Deal Nike, NBA Officially Form Partnership Nike Unveils New WWC Ad Nike's "Missteps" Led To Role In FIFA Scandal
SBD/28/Sponsorships Advertising Marketing
NIKE PREPARING FOR A BIG YEAR IN SHOES?
Published November 28, 1994
With plans for the Madison Square Garden bid "long abandoned and the need for immediate cash savings shelved," Nike cast of vote of confidence in its own future last week, "hiking the quarterly" dividend payout 25%, to 25 cents a share. "That increase came despite less-than-impressive first-quarter results." But, Nike's "optimism appears well founded. The company is confident that additional manufacturing capacity secured in Asia will enable it to meet future order demands." And a growing number of analysts "figure that domestic demand for athletic footwear is finally starting to grow again after more than three years of stagnation" (Jay Palmer, BARRON'S, 11/28 issue).