Weekend Plans With WNBA Sky's Michael Alter Ratner Confident In Isles Playing In Nassau Anticipation High For Griner's WNBA Debut ABC Looking For Indy 500 Ratings Uptick EA Used Tebow Name In NCAA Game Classified Advertisements Executive Transactions Mohegan Sun Not Getting NCAA Tourney Games Roc Nation Sports A "Legitimate Threat" Wild Raise Season-Ticket Prices
Sections
SBD/28/Olympics
Print All-
CHECKING IN ON NBC'S PRE-'96 AD SALES
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).
