SBD/28/Olympics

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  • CHECKING IN ON NBC'S PRE-'96 AD SALES

         IBM is "closing in on a deal" to buy ad time on NBC's
    coverage of the '96 Games, and Olympic sales at NBC's O&Os "are
    going strong as well.  However, AT&T missed an opportunity to
    fend off attack ads in the long-distance and telecommunications
    field on the O&Os when it let a recent deadline pass to make an
    exclusive buy in the category."  The buy would have been $25M.
    AT&T Media and Production Services Dir Mike Neavill cited the
    cost and timing (the Games are still 18 months away) as the main
    considerations (Brockington & Ross, COWLES BUSINESS MEDIA,
    11/24).
    

    Print | Tags: ATT, IBM, NBC, Olympics
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