NBC Generally Praised For NASCAR Coverage Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Costas To Apologize To Cubs Pitcher Bryant Makes Waves Appearing At "SNF" Shoot Stanley Cup Final Second-Most Watched Blackhawks' Clincher Down Compared To '13 NBC Down For NHL Game 5 NBC's Lazarus: Do Away With NHL Playoff Beards British Open Moving To NBC/Golf Channel
SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).