Weekend Plans With NFL Giants VP Don Sperling NBC Signs Eight-Year Deal With USA Track & Field Source: NFL Considers Ending "Thursday Night Football" NBC, Not NBCSN, To Air NHL All-Star Game Michaels To Skip Several "SNF" Broadcasts NBC Ready For First Year Of "TNF" NFL Pregame Shows Generally Lower In '16 NFL Viewership Still Down For All TV Partners Vikes-Bears "MNF" Down 18% On ESPN Monumental Getting Stake In CSN Mid-Atlantic
SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).