NBC Criticized For Airing Avalanche-Sabres Costas' Role With MLB Network Expected To Grow NBC Hopeful For NHL Participation In PyeongChang Costas Taking A Step Back From NBC Role Coastas Chats With SBD About Olympic Decision NBCU Uses Holistic Metric In Selling Olympic Ads MLBAM, NBC Reach Streaming Deal Bell, Zenkel Among NBC Sports Promotions NFL Wild Card Weekend Down From '16 Afternoons, "SNF," "MNF" All Down For NFL
SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).