SBD/23/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     Canon, Sharp, Panasonic, Miller and Remington have joined
Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the
John R. Wooden College Basketball Classic.  The sponsors get ad
units within NBC's telecasts, as well as positions on Dorna USA's
AdTime signage system (INSIDE MEDIA, 11/16-29
issue)....Enviromint has been licensed to mint a limited edition
of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and
95 pure gold medallions honoring Penn State and Oregon in this
year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major
marketing and ad blitz to attract skiers to NH this winter
(Shawmut).
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DaimlerChrysler, NBC

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