Brits Driving NBC Soccer Coverage In U.S. NFL TV Audience Mixed Through Week 4 Glut Of NFL Games Affecting Ad Rates Ryder Cup Overnights Down From '10 NBC Has Sold 70-80% Of Super Bowl Ad Time Oregon-Michigan State Sets Record For Fox NFL Kickoff Has Best Overnight Rating Since '11 NBC Sports To Broadcast Youth Olympic Games "Men In Blazers" Leave ESPN For NBC NBC HOF Game Overnight Down 13%
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SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).