NBC Debuting NHL Snapchat Lens Stanley Cup Playoffs First Round Up For NBC Sports Tirico Replacing Hammond As NBC's Horse Racing Host Telemundo Taps Anomaly For FIFA World Cup NHL Games Down Big On TV, But Up On Digital Golf Channel Debuting "Jack" Documentary NBC PyeongChang Sales Pacing Ahead Of Sochi Snap, NBCUniversal Sign Another Olympic Deal NBC To Go Live Across U.S. For '18 Games NBC Criticized For Airing Avalanche-Sabres
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SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).