NBC Adds Jeff Burton As NASCAR Analyst Jeff Behnke To Be NBC VP/NASCAR Production NBCU To Push Sochi Games On Thanksgiving Masekela Joining NBC's Sochi Coverage App Review: NBC Sports Live Extra StubHub, NBC Sports Digital Ink Deal NBC Reveals Cable Nets' Coverage Plans for Olympics Majority Of NFL TV Partners See Ratings Rise NBCSN Debuts Neely-Richter NHL Promos NBC More Than 90% Sold For Sochi
SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).