NBC Ratings Down For NHL Over Weekend NBC Ratings For NHL Playoff Openers NBC/NBCSN Down For NHL Season NBC, NHL Promote Playoffs With Candy Contest Albert, Costas, Michaels To Call Boxing NBC Plans Three Days Of On-Site EPL Coverage "PBC" Results Mixed After Debut Haymon Earns Praise For Debut Of "PBC" NBC's Debut Of "PBC" Gets 2.5 Overnight NBC Not Setting Ad Rates For "PBC"
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).