John Harbaugh To Serve As SB Analyst Michaels: I Had Notes On Mueller Report, No Script NBC To Stream SB Without Authentication Big Names On NBC's Debut Boxing Card NBC Returns To Boxing With 20-Fight Slate Michaels, Collinsworth Take Heat For Statement NBC Lays Out Super Bowl Plans For Its Shows NBC 95% Sold Out Of Super Bowl Inventory NFL Viewership Relatively Flat In '14 Wild Card Weekend Audience Lowest Since '10
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SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).