Preakness Stakes Ratings Up 9% For NBC Rangers' Tortorella Curses During In-Game Interview NBC Already 75% Sold Out For Sochi Games TV Distributors Get Rebates For Short NHL Season NBC Sees Big Overnight Bump For Derby NHL Sees Best Cable Audience Since '93-94 Behind NBC's "Today" Show Turmoil Media Notes Notre Dame, NBC Extend Deal Through '25 Final Nielsen Ratings
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
MARKETPLACE ROUNDUP
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).
