Elliott: Move To NBC Not About Money NBCU Creates Faux-Newscast NHL Spots Josh Elliott Leaving ABC For NBC Sports Golf Channel To Air Friday Ryder Cup NBC To Carry USA Gymnastics Through '16 Twin Cities Leads NBC Sochi In Primetime NBC Finishes Sochi Games With 12.3 Rating NBC Flat With Turin Heading Into Sunday NBC Gets Best Second Wednesday Since '02 NBC Has Best Second Monday Since '02
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SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).