NBC Plans Record Amount Of Olympic TV NBC Airing USA Gymnastics Training Center Doc Cup Final Viewership Lowest Since '12 NBC Draws Lowest Cup Game 6 Since '06 Game 5 Notches Best Rating Of Stanley Cup Final Penguins-Sharks Draws 3.1 Overnight On NBC Zika Keeps NBC's Guthrie From Going To Rio Stanley Cup Final Opener Down On NBC NBC Sports Extends Partnership With PFT NBC Launching Major Paralympics Campaign
SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).