"SNF" Leads Primetime For Fourth Time NBC Again Airing Final EPL Matches Live Ebersol Presented Lifetime Achievement Award CBS, NBC Show Little Interest In Simmons Preakness Gets 5.8 Overnight On NBC Mixed Bag For NHL Overnights On NBC The Players Sees Ratings Increase Derby Draws Best Overnight In 23 Years Caps-Rangers Overnight Down On NBC NBC Ratings Down For NHL Over Weekend
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SBD/23/Sponsorships Advertising Marketing
Published November 23, 1994
Canon, Sharp, Panasonic, Miller and Remington have joined Gillette, Jeep-Eagle, Dean Witter and NAPA as sponsors for the John R. Wooden College Basketball Classic. The sponsors get ad units within NBC's telecasts, as well as positions on Dorna USA's AdTime signage system (INSIDE MEDIA, 11/16-29 issue)....Enviromint has been licensed to mint a limited edition of 5,000 pure silver medallions, 1,000 24 kt. gold medallions and 95 pure gold medallions honoring Penn State and Oregon in this year' Rose Bowl (Enviromint)....Shawmut Bank unveiled a major marketing and ad blitz to attract skiers to NH this winter (Shawmut).