Deadline Looms Over ATP Prize Money Dispute ATP Offers Refund After Federer's Withdrawal ATP Extends Season Finale At O2 Through '16 Rebranded Memphis Open Cuts Ticket Prices ATP's Kermode Talks IPTL Judge Orders Discovery In Hamburg-ATP Case Ellison's Move Unlikely To Hurt BNP Paribas Open Butorac Ready To Lead ATP Player Council H&M-Designed Wardrobe To Draw Attention Should Tennis Start To Encourage Crowd Noise?
SBD/23/Sponsorships Advertising Marketing
LEGG MASON RENEWS SPONSORSHIP OF WASHINGTON TENNIS CLASSIC
Published November 23, 1994
Legg Mason has signed a multi-year agreement to serve as title sponsor of the annual ATP Tour stop in Washington, DC. The tournament, managed by ProServ, is owned by the Washington Tennis Foundation, a non-profit group that offers tennis instruction and academic tutoring for under priviledged children. Chip Mason, President & CEO of Baltimore-based Legg Mason: "We were pleased with the results from the 1994 event. The work of the Washington Tennis Foundation satisfied our desire to make a postive impact in all the communities in which we do business." Donald Dell, ProServ's Chair & CEO: "Our tournament has international status in the tennis world, but its real impact is felt regionally. That's why it is an especially good fit to have a title sponsor that is so strong in the region and so committed to the growth of the event and its inner city sports programs." Last year's purse was $675,000, and over the past 25 years, the tournament has raised more than $5M for youth programs (ProServ).