SBD/23/Sponsorships Advertising Marketing

LEGG MASON RENEWS SPONSORSHIP OF WASHINGTON TENNIS CLASSIC

     Legg Mason has signed a multi-year agreement to serve as
title sponsor of the annual ATP Tour stop in Washington, DC.  The
tournament, managed by ProServ, is owned by the Washington Tennis
Foundation, a non-profit group that offers tennis instruction and
academic tutoring for under priviledged children.  Chip Mason,
President & CEO of Baltimore-based Legg Mason:  "We were pleased
with the results from the 1994 event.  The work of the Washington
Tennis Foundation satisfied our desire to make a postive impact
in all the communities in which we do business."  Donald Dell,
ProServ's Chair & CEO:  "Our tournament has international status
in the tennis world, but its real impact is felt regionally.
That's why it is an especially good fit to have a title sponsor
that is so strong in the region and so committed to the growth of
the event and its inner city sports programs."  Last year's purse
was $675,000, and over the past 25 years, the tournament has
raised more than $5M for youth programs (ProServ).
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Related Topics:

ATP, Legg Mason

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