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SBD/23/Sponsorships Advertising Marketing
LEGG MASON RENEWS SPONSORSHIP OF WASHINGTON TENNIS CLASSIC
Published November 23, 1994
Legg Mason has signed a multi-year agreement to serve as title sponsor of the annual ATP Tour stop in Washington, DC. The tournament, managed by ProServ, is owned by the Washington Tennis Foundation, a non-profit group that offers tennis instruction and academic tutoring for under priviledged children. Chip Mason, President & CEO of Baltimore-based Legg Mason: "We were pleased with the results from the 1994 event. The work of the Washington Tennis Foundation satisfied our desire to make a postive impact in all the communities in which we do business." Donald Dell, ProServ's Chair & CEO: "Our tournament has international status in the tennis world, but its real impact is felt regionally. That's why it is an especially good fit to have a title sponsor that is so strong in the region and so committed to the growth of the event and its inner city sports programs." Last year's purse was $675,000, and over the past 25 years, the tournament has raised more than $5M for youth programs (ProServ).