Rutgers-Army Moves From Yankee Stadium Roger Goodell Gives League Address Desert Dish: Super Bowl Parties Rage On Super Bowl Tix Resale Prices Hit Record Levels Cavs "Quietly" Sought County Funds For Arena Browns Raising Season-Ticket Prices NFLPA To Fight New Personal-Conduct Policy Michaels Won't Focus On Deflategate During SB Fiat Chrysler Airing Three Super Bowl Spots Classified Advertisements
The GA state government will "target elite business travelers" with a $1.3M ad campaign that uses the '96 Olympics as a lure for economic development and tourism. The ads will offer "yet another Olympics-related slogan": "Georgia, Our Spirit Burns Bright." The ads, which are being produced by J. Walter Thompson's Atlanta office for the Governor's Development Council, are scheduled for publication and broadcast early next year. TV versions are expected to run nationally and internationally on CNN. The ads' target -- "the influential business traveler" who makes decisions on where to locate business -- is likely to bring family members on any business trip and spends six times as much as other travelers (Matthew Quinn, ATLANTA CONSTITUTION, 11/23). ATLANTA REAL ESTATE MARKET BOOM: Atlanta's commercial real estate market "has surged." The city's business and real estate leaders say, prime office and industrial space is at a premium and could become even more "difficult to find" as the summer of '96 approaches. The vacancy rate for office space in metro Atlanta had fallen to 13% by the end of September. International interest in Atlanta "is behind much of the commercial real estate growth" (Jerry Schwartz reports, N.Y. TIMES NEWS SERVICE, 11/23).