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  • WILL TRAVELERS LEAVE ATLANTA WITH GEORGIA ON THEIR MIND?

         The GA state government will "target elite business
    travelers" with a $1.3M ad campaign that uses the '96 Olympics as
    a lure for economic development and tourism.  The ads will offer
    "yet another Olympics-related slogan": "Georgia, Our Spirit Burns
    Bright."  The ads, which are being produced by J. Walter
    Thompson's Atlanta office for the Governor's Development Council,
    are scheduled for publication and broadcast early next year.  TV
    versions are expected to run nationally and internationally on
    CNN.  The ads' target -- "the influential business traveler" who
    makes decisions on where to locate business -- is likely to bring
    family members on any business trip and spends six times as much
    as other travelers (Matthew Quinn, ATLANTA CONSTITUTION, 11/23).
         ATLANTA REAL ESTATE MARKET BOOM:  Atlanta's commercial real
    estate market "has surged."  The city's business and real estate
    leaders say, prime office and industrial space is at a premium
    and could become even more "difficult to find" as the summer of
    '96 approaches.  The vacancy rate for office space in metro
    Atlanta had fallen to 13% by the end of September.  International
    interest in Atlanta "is behind much of the commercial real estate
    growth" (Jerry Schwartz reports, N.Y. TIMES NEWS SERVICE, 11/23).
    

    Print | Tags: Olympics, Time Warner
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