Kauffman Close To Buying Ganassi Stake Chinese Court Rules Against Jordan SMI Misses Q2 Expectations Relativity Sports Unaffected By Layoffs DSG Ads Depict Sports Matters Program Dolphins Launch Fan Voting Campaign Bridgestone, NHL Renew For Five Years Fox Networks Group Hires Maged IOC President Blames Boston For Failed Bid Strong Sales For Belk Kickoff Game
The GA state government will "target elite business travelers" with a $1.3M ad campaign that uses the '96 Olympics as a lure for economic development and tourism. The ads will offer "yet another Olympics-related slogan": "Georgia, Our Spirit Burns Bright." The ads, which are being produced by J. Walter Thompson's Atlanta office for the Governor's Development Council, are scheduled for publication and broadcast early next year. TV versions are expected to run nationally and internationally on CNN. The ads' target -- "the influential business traveler" who makes decisions on where to locate business -- is likely to bring family members on any business trip and spends six times as much as other travelers (Matthew Quinn, ATLANTA CONSTITUTION, 11/23). ATLANTA REAL ESTATE MARKET BOOM: Atlanta's commercial real estate market "has surged." The city's business and real estate leaders say, prime office and industrial space is at a premium and could become even more "difficult to find" as the summer of '96 approaches. The vacancy rate for office space in metro Atlanta had fallen to 13% by the end of September. International interest in Atlanta "is behind much of the commercial real estate growth" (Jerry Schwartz reports, N.Y. TIMES NEWS SERVICE, 11/23).