SBD/22/Sports Media

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  • DID NBC'S PRIME-TIME SKATING EVENT SUFFER FROM BLADE-JA-VU?

         In New York, Richard Sandomir comments on NBC's prime time
    figure skating telecast last Saturday.  The IMG-produced event
    "operated in its own little vacuum" and made  no mention of the
    facts that "five of the six skaters had competed on CBS' two-
    night 'Ice Wars' the week before, or that Kristi Yamaguchi and
    several other skaters repeated some CBS routines on NBC."  IMG VP
    Yuki Saegusa defended Yamaguchi, an IMG client: "It's impossible
    for skaters to come up with new programs every week.  She wasn't
    going to repeat that routine, but she got such great feedback
    from it is 'Ice Wars' that she added it at the last minute."  But
    Sandomir points out that "these shows are not one-night stands in
    arenas in different cities; they are seen by much of the same
    viewer pool, which deserves something new in so short a time
    span."  NBC lost the 8-9pm time slot to CBS' "Dr. Quinn, Medicine
    Woman" -- but won 10-11pm.  Overall, the show posted a 10.5
    overnight (N.Y. TIMES, 11/22).
    

    Print | Tags: CBS, IMG, NBC, Media, Viacom
  • MEDIA NOTES: THE AFFILIATE SHUFFLE CONTINUES

         "In a move likely to further shake up the television network
    landscape and befuddle TV viewers," CBS and NBC agreed to swap
    broadcast stations and other assets in Philadelphia, Denver,
    Miami and Salt Lake City.  For NBC, the "linchpin of the deal" is
    the acquisition of CBS's O&O WCAU-TV in Philadelphia.  CBS had
    taken affiliate in Philly, the nation's 4th largest media market.
    To get back a VHF station in Philadelphia -- "albeit one that is
    one of the weaker stations in the market" -- NBC was willing to
    make some concessions:  swapping signals and channel positions
    with CBS in Miami and selling CBS and Group W its news station in
    Salt Lake City, as well as its O&O in Denver (Robin Schatz, N.Y.
    NEWSDAY, 11/22).  In Denver, NBC O&O KCNC switches to CBS, and
    Gannett's KUSA-TV switches from ABC to NBC.  KUSA now becomes
    home to the Broncos (Gannett).  ....Ad agency sources say that
    CBS is getting price increases of 10-15% for its college hoops
    schedule.  One buyer says CBS has already moved 80% of its
    inventory.  CBS also was reportedly in talks with the NCAA about
    extending the network's college basketball contract.  The current
    pact runs through '98 (INSIDE MEDIA, 11/16-29 issue)....ESPN2's
    household count is up to 16.1M through more than 2,200 affiliates
    (ESPN2)....Gaylord Entertainment, the parent company of The
    Nashville Network, is on the block for $3B, according to USA
    TODAY.  Disney, TCI, Tribune Co. and TBS are among those
    reportedly "hankering" for Gaylord.  Gaylord owns 10% of the
    Texas Rangers (USA TODAY, 11/22)....Rudy Martzke reports a
    decision on Wimbledon TV rights has been delayed until late
    November at the earliest, with Fox/fX vying against NBC/HBO (USA
    TODAY, 11/22).
    

    Print | Tags: ABC, CBS, Denver Broncos, ESPN, HBO, NBC, NCAA, News Corp./Fox, Media, TBS/TNT, Time Warner, Viacom, Walt Disney
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