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Published November 22, 1994
Warner Bros. has been "quietly developing an animated/ live- action full-length feature film" to star Michael Jordan and its Looney Tunes characters. The film is being referred to internally as the "Hare Jordan" project. If all goes as planned, the film will be the first animated project to be produced by Warner Bros "which has been gearing up its animation unit over the past year." The '92 Nike TV ad campaign was called "Hare Jordan." It featured Jordan interacting with Bugs Bunny (DAILY VARIETY, 11/22).