SBD/22/Sponsorships Advertising Marketing

BA-DA BA-DA BA-DA, THAT'S AIR FOLKS

     Warner Bros. has been "quietly developing an animated/ live-
action full-length feature film" to star Michael Jordan and its
Looney Tunes characters.  The film is being referred to
internally as the "Hare Jordan" project.  If all goes as planned,
the film will be the first animated project to be produced by
Warner Bros "which has been gearing up its animation unit over
the past year."  The '92 Nike TV ad campaign was called "Hare
Jordan."  It featured Jordan interacting with Bugs Bunny (DAILY
VARIETY, 11/22).
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Related Topics:

Nike, Time Warner

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