UA Battles Nike Supremacy With Durant Deal Under Armour Makes Big Offer To Durant Rory, Tiger Promote New Nike Irons On "Tonight Show" Arizona Unveils New Nike Hoops Uniforms Aldridge Finds Endorsements Despite Small Market Nike Bothered By FSU Coach's Son Wearing Rival's Gear Nike Paid Howard Slusher $1.5M Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle
Upcoming Conferences and Events
SBD/22/Sponsorships Advertising Marketing
BA-DA BA-DA BA-DA, THAT'S AIR FOLKS
Published November 22, 1994
Warner Bros. has been "quietly developing an animated/ live- action full-length feature film" to star Michael Jordan and its Looney Tunes characters. The film is being referred to internally as the "Hare Jordan" project. If all goes as planned, the film will be the first animated project to be produced by Warner Bros "which has been gearing up its animation unit over the past year." The '92 Nike TV ad campaign was called "Hare Jordan." It featured Jordan interacting with Bugs Bunny (DAILY VARIETY, 11/22).