USOC Denies Boston Has Weakest '24 Bid USOC Decides To Bid For '24 Games S.F. Optimistic '24 Bid Will Be Different Nationwide To Run SB Ad For First Time Since '07 Meeting Could Narrow '24 Games City Options IOC Passes Sweeping Reform IOC Approves Changes To Bid Process Boston '24 Group Reportedly Eyes Stadium Site Shanks, Lazarus Talk About Sharing NASCAR Rights Notre Dame Audience Drops On NBC
HONDA CLOSE TO DEAL FOR AD TIME ON NBC '96 TELECAST
Published November 22, 1994
Last week, Honda/Acura was closing in on a deal with NBC to buy ad time during the '96 Summer Games. So far, ad agency sources say, NBC has written between $350M and $400M worth of Olympic business (INSIDE MEDIA, 11/16-29 issue).