Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage USOC Praises Boston 2024's Progress Officials Withhold Judgement On Boston Bid 2.0 New Boston Bid Boston 2024 Can't Find Home For Velodrome Costas To Apologize To Cubs Pitcher Bryant Makes Waves Appearing At "SNF" Shoot Sources: USOC Encouraged By Boston '24 Tweaks USOC Polling Boston Residents On '24 Olympics
HONDA CLOSE TO DEAL FOR AD TIME ON NBC '96 TELECAST
Published November 22, 1994
Last week, Honda/Acura was closing in on a deal with NBC to buy ad time during the '96 Summer Games. So far, ad agency sources say, NBC has written between $350M and $400M worth of Olympic business (INSIDE MEDIA, 11/16-29 issue).