Penny Steps Down As USA Gymnastics President IOC Creates Group To Study Candidate Process USOC Short On Details After Gymnastics Meeting USOC Wants Gymnastics' Steve Penny Out Penny Situation Creates Rare Discord At NGB IOC Delays L.A. Visit After Recent Upheaval IOC Official Under Fire For Taking Payment IOC TV Rights Up 7% For '14, '16 Games IOC, WADA Get Tongue Lashing Over Russia Tension Mounts Between USOC, USADA
HONDA CLOSE TO DEAL FOR AD TIME ON NBC '96 TELECAST
Published November 22, 1994
Last week, Honda/Acura was closing in on a deal with NBC to buy ad time during the '96 Summer Games. So far, ad agency sources say, NBC has written between $350M and $400M worth of Olympic business (INSIDE MEDIA, 11/16-29 issue).