Rio Increases Budget For '16 Olympics Phelps Coming Out Of Retirement Concerns Over Rio Olympics Prep Mounting USOC Hopes To Narrow '24 Bid List Elliott: Move To NBC Not About Money IOC's Bach Appoints New Commission Heads USA Luge Elects 11-Person BOD NBCU Creates Faux-Newscast NHL Spots Josh Elliott Leaving ABC For NBC Sports Golf Channel To Air Friday Ryder Cup
Upcoming Conferences and Events
HONDA CLOSE TO DEAL FOR AD TIME ON NBC '96 TELECAST
Published November 22, 1994
Last week, Honda/Acura was closing in on a deal with NBC to buy ad time during the '96 Summer Games. So far, ad agency sources say, NBC has written between $350M and $400M worth of Olympic business (INSIDE MEDIA, 11/16-29 issue).