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NFL "SUNDAY TICKET" HITS HOME NEXT WEEKEND ON LITTLE DISHES
Published November 21, 1994
Starting November 27, and for $49.95/month, the NFL and DirectTV will make the league's "Sunday Ticket" package available to fans with 18-inch satellite dishes, according to Leonard Shapiro in the WASHINGTON POST. "Big dish owners have had it all year," and -- so far -- approximately 200,000 big dish owners are subscribers to "Sunday Ticket." Shapiro also reports that DirecTV, a division of GM Hughes Electronics, currently has "150,000 subscribers with the little dish, and the company is selling between 2,000 and 3,000 RCA-made dishes a day" (WASHINGTON POST, 11/19). IF IT WALKS LIKE A DUCK: "When it comes to the subject of pay-per-view television," most NFL officials "shake their heads no, a thousand times no," according to Shapiro, who believes that "if the 'NFL Sunday Ticket' looks like pay-per-view, sounds like pay-per-view, and definitely costs like pay-per-view (okay, bargain basement pay-per-view), it must be -- additive." Ron Bernard, president of NFL Enterprises: "Anything we do in this area is an additive service. In no way will we take anything away from the viewer on free television. It's additive. In no way will we do pay-per-view" (WASHINGTON POST, 11/19).