Federer Stars In New Wilson, Nike Ads Federer Shooting Wilson TV Spot Federer In Demand From Advertisers Wilson Golf Sales Continue To Slide Executive Transactions Larry Probst Stepping Down As EA CEO Wilson Footballs Slippery Subject For NFL Marketplace Round-Up Names In The News Federer Nears Lifetime Deal With Wilson
Upcoming Conferences and Events
SBD/21/Sponsorships Advertising Marketing
MICHAEL JORDAN TAKES A SWING AT THE BASEBALL BAT MARKET
Published November 21, 1994
Wilson Sporting Goods has licensed Tennessee Sports Co. to manufacture Michael Jordan signature baseball bats. Young consumers will be targeted with little league and teeball sized bats, while memorabilia collectors will be targeted with an adult model. Charles Parish, Tennessee Sports VP: "We decided we would try this line when he first started with the Birmingham Barons. Most people didn't give it much thought. They kind of snickered at it." Wilson's Jeff Fiorini: "I think it'll do very well. The overall following that Michael has is so incredible in anything that he does" (AP/SAN JOSE MERCURY NEWS, 11/20).