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MICHAEL JORDAN TAKES A SWING AT THE BASEBALL BAT MARKET

     Wilson Sporting Goods has licensed Tennessee Sports Co. to
manufacture Michael Jordan signature baseball bats.  Young
consumers will be targeted with little league and teeball sized
bats, while memorabilia collectors will be targeted with an adult
model.  Charles Parish, Tennessee Sports VP:  "We decided we
would try this line when he first started with the Birmingham
Barons.  Most people didn't give it much thought.  They kind of
snickered at it."  Wilson's Jeff Fiorini:  "I think it'll do very
well.  The overall following that Michael has is so incredible in
anything that he does" (AP/SAN JOSE MERCURY NEWS, 11/20).
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