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MICHAEL JORDAN TAKES A SWING AT THE BASEBALL BAT MARKET
Published November 21, 1994
Wilson Sporting Goods has licensed Tennessee Sports Co. to manufacture Michael Jordan signature baseball bats. Young consumers will be targeted with little league and teeball sized bats, while memorabilia collectors will be targeted with an adult model. Charles Parish, Tennessee Sports VP: "We decided we would try this line when he first started with the Birmingham Barons. Most people didn't give it much thought. They kind of snickered at it." Wilson's Jeff Fiorini: "I think it'll do very well. The overall following that Michael has is so incredible in anything that he does" (AP/SAN JOSE MERCURY NEWS, 11/20).